What is PPC?
Pay per click is as simple to comprehend as the name suggests. It is a mode of advertising where you are allowed to display your ad on a certain platform and the owner of that digital space will get paid every time a user clicks on your ad. The eventual motive of these ads is to direct the people who click on your ad to your official website. If they do like your landing page, they can even buy your product or avail your services immediately. Most of these PPC ads are seen on the search engine pages. Because they display products based on what the user searches for. If any user is searching for advertising agencies in Mumbai, you’ll be displayed with the ads of a brand providing the same. Therefore, PPC is most likely to be successful in a search engine.
Real Time Bidding: This keeps the wheels of PPC moving. Real Time Bid (RTB) is an auction for the highest place on the Search Engine Results Page or SERP. This auction takes place for the keyword in a particular ad. The winner is determined based on many aspects such as the highest price bid and quality of the ad.
Where do keywords come in the picture? Keywords bridge the gap between keywords and the search inquiries all the users have. The keywords form the foundation of PPC as they determine where your ads should be placed. This is why you need to have a detailed idea of what is a keyword.
Benefits of using PPC
The prime benefit of using PPC as a marketing method is you can monitor and trace accurate and direct results of the same. Using Google Analytics, you can measure the success of your landing pages through the impressions, conversions and clicks. It shows your figure in the form of percentage which you can use to judge the traffic they are generating along with the progress of your ad campaigns as well. PPC lets you explore audience beyond the realm of your usual customers and engage user which haven’t interacted with your website. And courtesy of a minimal optimization, you can jump right into this game of PPC even if you begin ions later than your counterparts. It perfectly aligns with other marketing tools and channels as well. PPC mode of digital marketing has consistently proved to be an effective tool for B2C and B2B alike. It’s a great way to pursue quality traffic and conversions. PPC works better because is cheaper than the traditional marketing tools while providing better tracking and results.
Common points to consider while creating a PPC strategy
You need to create a strategy which is absolutely transparent and help you achieve the goals you have set. There are some common tricks and tips you can consider before generating your PPC strategy. Brand recognition is one of them. By using a combination of correct keywords, topics, applicable placements and correct targeting, PPC can be a great way of brand awareness. Social media platforms and PPC also make a great team to elevate your brand’s awareness. The best ways to implement this goal is by implementing the correct set of keywords. A PPC strategy should always be in conformity with your product consideration as well. A steady PPC should contain numerous goals as to where you are and where you aspire to reach. Ensure that all the basics regarding the keyword’s strategy, themes and your landing pages have been covered. Once you have launched, you will get answers to the questions like what needs to be optimized and you can allocate the budgets accordingly.
Conclusion
Within the boundaries of PPC, there are many options to target. These options will give you instinctive and creative ways of targeting your audience. The digital spaces where you display your PPC ads enable you to serve customized products to your readers based on their searched pages and viewed content. If at all you lack guidance, you can always turn towards a digital marketing agency. Digital Hangover is one of the top advertising agencies in Mumbai. They can efficiently guide you with extreme efficiency providing desired results in a timely fashion.
