It is one of the widely common facts that Facebook is an extremely influential and dominant marketing instrument. Being one of the largest social networking sites, Facebook serves an individualistic and effective platform to communicate and share. It provides a dignified and interesting layout to interact. This was among one of the first applications which enabled communication of business owners to customers on such a personalized level. However, technology has been anything but stable. The evolving stages of this digital era have compelled us to evolve with it from time to time. This demands you to create a plan for your social media marketing strategies, including Facebook marketing to be highly flexible as well. Your strategy is nothing short of an art which needs to influence every characteristic and feature of Facebook for your benefit. Following are some of the tricks you can use to do the same:
Figure out the Algorithm on which Facebook operates: The Facebook algorithm has the final word on where your brand’s organic page posts and ads will appear. However, this too is never constant. It is consistently modified. Therefore, if you are a marketer or someone associated with digital media marketing of your brand, you are bound to stay alert at all times trying to figure out the next move. However, with every update, it develops the user experience in a better way. Therefore, you should start with figuring out of the Facebook algorithm.
How to figure out the Facebook algorithm? It is the most organic form of algorithm where the posts with the highest number of likes, comments and shares are preferred by the algorithm. But most importantly, the period of time in which these interactions were received are taken into consideration. A user will be fed with content their friends have liked or the kind of posts or content which is most preferred by them or have been seen engaging with frequently.
Link posts: Conventional but Link posts still remain the most prevalent type of content. When it comes to Facebook, the pictorial and graphic content seems to leave more impact. However, there have been studies which claim that 54% of posts measured were the links shared. This data can be backed up by the logic that sharing a link a user finds interesting is quite easy. They make an interesting choice when you quickly want to update or share something with your friends regarding modifications made on your website.
Images or Videos: Images take up 29% of the total posted content followed by videos which take up 14%. Clearly, images hold more significance than videos. Mainly because videos take up more time to be uploaded than images. The Facebook stories is the least used feature and takes up less than 2% of the total posts made. However, when it comes to a shark having more than 10k followers, videos seem to take up more space when they are created on a higher budget with some of the most professional video making teams. However, the bottom line should be the quality of your content rather than the quality. Even if you post one video every week, it should have quality content.
Standard length of the post: This is a common concern which is faced by every marketer. The length of the post, be it on any social media platform, is always questionable. It is a myth that posts should always have a lot of content with huge length. Posting an image which is not so impactful but having a huge caption may not always be the right choice. Let your pictorial forms of content be so impactful that it expresses your ideas completely. However, occasional experiments with the length of your post are encouraged so you can decipher the effect it has based on what you have posted.
Content reactions: This is one of the most useful tools introduced by the Facebook as it gives complete freedom to the followers to express various emotions they feel based on what they interpret out of the post. You can use this interpretation to further assimilate what and which kinds of posts to make.
Conclusion
These tools and elements updated by Facebook have been highly useful for every marketer. You can always consult Digital Hangover which is a huge canopy under which you can find every digital marketing service with utmost sincerity and efficiency.
