Are you a marketer but still don’t have your social media marketing strategy planned out? No, it isn’t completely your fault because the revolution that has gripped the social media trends can be overwhelming. 2018 was a year of transition where social and digital marketing is concerned. Especially Facebook with its controversial algorithm and Instagram outdoing itself with a plethora of new and productive business features. You might wonder why is it so important to build a social media strategy. How difficult can it be to like certain pictures and make a few comments and posts? If you think so too, you are in a huge bubble which needs to be busted immediately! Social media has so many new characteristics which you can use to your benefit and strategizing them carefully will only bridge the gap between where you are and where you aim to be.
Let’s look at these following points which will help you create a neat, crisp and effective social media marketing strategy.
- Community growing strategy: This is the first and the foremost step which will lead you towards building a successful social media marketing strategy. Build a strong interaction strategy which will enlarge your community. No matter which social media platform you use, always put enough emphasis on growing your community. There is a legion of activities you can conduct on your official social media handle like arranging “giveaway alerts”, “contests”, “meet and greets” and so on which will increase your virtual community.
- Interact with the right people: Considering the kind of business you run, make sure you interact with the right people who are the most renowned ones in your field. Always ensure that they are aware of your existence. For e.g., if you are an organic vegetable growing company, always follow and interact with the most prominent chefs in your country. This will increase your visibility and engagement.
- Monitor your competitors’ interactions: The most productive benefit social media gives you is transparency. You can easily monitor your competitors, the kind of interactions and engagements they make, people following them, interacting with their content and shape your strategy accordingly.
- Utilize the advertising tools: Even if you consider the scenario revolving around social media norms only a couple of years ago, these platforms were merely a medium to share and communicate. However, in today’s digital world, they have become an easy, cheap and tremendously effective. As mentioned earlier, there are tons of advertising tools available on Instagram and other social media platforms which can be used to advertise and promote your products and services. You can ask people to join to “new chat feature” on Instagram, create a business page on Facebook and sponsor promoted posts for your campaign on all of them. Every single one of these platforms has some distinctive tools which you can use for marketing and re-marketing.
- Performance-based marketing: Figure out what makes every single click turn int a sale or a major lead and use those strategies to build your social media marketing campaign. Set up each social media site as a business model where they successfully drive traffic towards your website.
- Promote campaigns: Social media platforms are a great way to promote your marketing campaigns. Always ensure that you have a specific strategy to promote your creative ad campaigns while highlighting the factors which are responsible for you receiving the most amount of traffic. Also, it should have a tinge of branding blended inside your campaign promotion. But don’t overpower it to an extent where your performing factors are stifled. Monitor the ratio of performance-based factors used against branding in your ad.
- Creative content: Every quarter, you need to create some interesting and relevant content which will create a stir among your followers and make them want to interact with you. For e.g., if you are a brand selling jeans, you can create a video in collaboration with an influencer on “6 ways to include denim in your work wardrobe” or something along the lines. Or you can start a drive which reflects an important social message and find out ways how using your product or availing your services can promote the social message as well as your brand.
Conclusion
Other strategies like displaying the user-generated content, making in-depth research on the kind of audience that follows you are some of the other methods you can add to your social media campaign. If you still feel sceptical, you can always knock the doors of Digital Hangover which is a digital marketing agency where you will never have to worry about any aspect of your social or digital media marketing campaigns.
