You might have an extremely strong SEO strategy implemented but it might still not be enough to surpass your competitor’s ranking and place you on top of the search engine results. You can either continue to use your SEO tactics and wait for the results or you can use PPC ads instead. Your ads can appear on top of the SERPs i.e. the Search Engine Result Pages, courtesy of PPC. The Pay Per Click ads are a form of advertising where, on searching for particular keywords, your ad will be displayed on top of the SERP. You pay the platform on which your ad is displayed, a certain amount, for every time your ad is clicked by a user. Now that you think about it, you will only pay for users who are actually interested in your brand because only interested users will click on the ad to know more about it. If compared to traditional advertising, this form of digital marketing is highly profitable. Do you pay to the publisher of a newspaper only for interested people? However, PPC gives you a chance to do so.
PPC is as simple as switching on a button and receiving an endless amount of highly targeted and relevant traffic. Here, you can also use keywords to highlight your campaigns which otherwise in an organic search, won’t receive much traffic due to its excess usage. Still confused whether you must use PPC or not? Here are some of the most productive benefits of PPC which will make you invest in it right away!
- Acts as a catalyst: PPC ads act as a catalyst in this age of content marketing and acts as a middle ground in the form of advertisement, downloads, signing up to your website, entries for various contests you have organised and urging users to download your apps. It offers support at many stages which your potential customers go through, to make a successful purchase. You can set up an effective PPC campaign which will help you achieve your designated goals for your organisation.
- Measure your ROI: The most beneficial point of adopting PPC advertising is you can measure and trace the number of returns and success it generates. When you pay for every click you make, you can measure its results in the form of impressions, clicks and conversions your users make. Using a blend of Google Ads tool and Google Analytics will give you a detailed evaluation of how effective PPC was for your particular brand. You can compare these results with the funds you injected into the implementation and operation of PPC in your online marketing With traditional marketing, this picture remains hazy as to how many sales are generated. Here, you will be provided with crystal clear metrics.
- It’s never too late: Unlike other tools of online marketing, you can never be too late to implement PPC. The day you decide that you want to invest in PPC, all you have to do is brush up your optimization efforts like creating an attractive landing page and setting up conversion tracking systems and so on.
- New prospects: PPC lets you explore and advertise your brand outside the realm of your usual users and followers. Your ad will be advertised to new people who can turn into prospective clients if your content is appealing enough.
- Completely under your control: PPC can be initiated, executed and terminated as per your convenience. It functions completely under your control. The search engine has the final word as to where your ad will be placed based on how much you are willing to spend when weighed against your competitors. However, you can stop the PPC services when you want to and even control your budget accordingly.
- Select your geographical limits: You can control where your ads are being displayed, whether you want them to be placed locally or internationally. For e.g., if you are a small-scale grocery store, you’d prefer being displayed within the town or city where you are located. This may cut back a chunk from your advertising budget and give your information to people who can actually buy your product.
Conclusion
PPC has proven to be a reliable source of quality traffic for not just B2C but B2B market as well. If you are convinced and want to implement PPC, you can always take aid from Digital hangover where you can avail eminent digital marketing services with a distinctive and inventive approach to every digital marketing tool you wish to implement.
