Online Reputation Management is often confused with social listening. How does it differ? Social listening is viewing what people see about you on the social sites, how they interact with you and how you reply them. On the contrary, ORM means how you interact with people who purchase your product and avail your services, regardless of whether they are completely happy with your product/services or not. As a matter of fact, your online reputation is how your brand appears to be on the web. It is the management of the content available online which represents you. It involves monitoring the negative reviews and content which is displayed in your context and taking the essential steps to eliminate the same.
Every business, no matter whether on a small scale or a huge scale, if you need a healthy digital presence, you need to have a strong online management team, regardless of the nature of your business. Every brand is a celebrity and hence it needs to be presented in a certain manner. Because the math is simple. If you manage to eradicate all the negativity regarding your brand, it will make your sales reach through the roof. Following are some of the reasons why you should adopt ORM in your digital marketing strategy.
- Increases trust: If you are a user online, you will subconsciously trust a brand more if they have maintained an above-average online reputation. No matter the size of your brand, every interaction they have with you online will be after they have thoroughly evaluated your reputation. This will make them feel secure that you can be trusted because you hold a good reputation online. This is similar to holding goodwill in the market.
- Beat negativity: Being able to communicate online has given everyone the power and boon to freely express their thoughts, most of the times without needing to reveal their identity online. This may also result in your competitors reviewing fake and negative feedback. But this also empowers you to reply to all these negative feedbacks and repair the damage. There are tools you can use to detect these negative reviews you’ll receive from various reviewing platforms and reply to them as you deem fit.
- Direct impact on sales: What do people refer to before ordering your product or availing your services? They straightaway refer the reviews which your existing customers have posted online. This is a huge contributing factor in enhancing your online reputation and generating sales. Because if they come across genuinely good reviews, they will instantly “add to cart” and order to. Therefore, ensure that you showcase your good reviews, it is bound to generate more sales.
- Attract the target audience: If you have a strong online reputation, you can successfully attract the desired target audience. You are more likely to generate more profits, increase brand awareness and visibility.
- More referrals: It has been rightfully concluded by many experts that more than 60% of the leads and referrals you receive are derived from online sources. At this digital age, your Google website is equivalent to a brochure or business card. You will receive a maximum amount of business online and this should be reason enough to maintain a strong online reputation.
- Boosts SEO: SEO is nothing but an ORM tactic which is directed towards enhancing the rankings, ratings, social media handles and aim at getting the brands more recognitions and mentions online. This, in turn, enhances your SEO and ORM.
Productive online reputation management tactics
Content plays a huge role in optimization of your online reputation management tactics. Publishing quality content in the form of videos, images, blogs and other form of content is a useful tactic of managing your online reputation. SEO is an advantage and a tactic of enhancing your ORM. It helps you generate more organic traffic which is free. One of the most effective and easiest ways which let you monitor your reputation on the search engine result page is Social Profile Management. All you need to do is create social profiles on all the prime social media websites.
Conclusion
Online reputation management has become a prime stream of the digital marketing and therefore comes with multiple reasons to adopt the same. If you do feel distracted and expect perfection in every ORM tactic used, you can always consult Digital Hangover which has a team of expert digital marketers resolving all your reputation management and other concerns.
