When it comes to Indian mindsets with respect to digital marketing and advertising of brands in general, people tend to accept products or services which are sentimental, relatable or uplifting the classes which need upliftment. Another factor which is hugely responsible for a successful digital advertising campaign is its relatability to the audience. The advertising campaign you run through the traditional, print and digital media platforms should relate to your target audience. Typically, creating a hashtag or an influencer ad campaign which expresses how your target audience suffers through a problem and how using your product or availing your services can relieve them of their problems.
Considering today’s scenario, digital marketing case studies have become an inevitable tag which contributes hugely towards the enhancement of your marketing position. Indian brands have started using various social media handles as their business cards while creating some of the most impactful digital marketing campaigns. Following are some of the most effective ones.
- Novotel Hotels: Goa is typically associated with fun but only for the adults. Challenging this mindset, Novotel Hotels and Resorts in Goa created an ad campaign which was circulated by many renowned influencers on Instagram along with Facebook contests which helped boost a lot of engagement. This ad campaign showcased the kid-friendly side of Goa along with Novotel introducing kid-friendly activities and amenities with a hashtag #GoaForKids whilst creating a buzz through various monetary benefits offered to the families seeking accommodation in Goa.
- Tata Capital: #LoanKaHaq was an initiative under the Salaam loan campaign highlighting their social media followers and encouraging them to share their stories. “Do The Right” was another initiative where they promised loans to the people who had strong backstories to support their loan claims. Regardless of their social status or any setbacks, only their needs and ideas were considered. They offered loans to people who wished to initiate a business but lacked financial adequacy.
- FBB: The actor turned comedian Vir Das endorsed this campaign initiated by FBB during summers urging people to discard their pair of pants and opt for shorts instead. This embracement of #DropThePants and #WorldShortsDay on Twitter and Instagram fueled this movement even more, further stimulated with the influencer marketing grasped by the brand. This drove the brand’s sales to a new height. The execution of this campaign was done through a video followed by an announcement made by Vir Das on Instagram.
- com: This digital ad campaign highlighted on a widely followed social evil which is again the major contributor to the success of this campaign. Shaadi.com created a video which was introduced on YouTube. This was an attempt initiated by Shaadi.com to beat this social norm which undermines dark and brown-skinned people by constantly demanding for fair-skinned brides and grooms. With the hashtag #WantedFairBridesAndGrooms, it urged people to give the counterparty a fair chance before landing on a conclusion. This portrayed Shaadi.com as a distinctive brand which did not promote colorism and was firm to leave all these social evils behind.
- Ola: This ad campaign was made in association with the southern legend Rajnikant celebrating the re-release of his movie Baasha. Based on a modest auto rickshaw driver who goes big later, Ola intelligently collaborated with Baasha to introduce this movement called #OlaBaashhaMela. This movement encouraged people to purchase their own Ola autos and become entrepreneurs thus driving their own fate rather than being dependent on an employer. Ola also commenced a movement #BaashaDoesIt on Twitter to generate more buzz among the fans, introducing a contest to engage with an even wider range of audience.
- OLX: Being one of the most recognized websites online to sell-off the pre-owned goods, OLX initiated a social media campaign. This campaign introduced the 6 Month Break-up Challenge where it urged all the youngsters to “break-up” with their unused goods lying around for more than 6 months and encouraged them to sell those products on OLX.
Conclusion
Digital marketing case studies are an endless source of ideas and inspiration. Driving an ad campaign in the most creative way possible, digital marketers have changed the scenario of the current campaigning ideologies. Digital Hangover is the best digital marketing company amongst others. Here, you’ll encounter a team of enthusiasts who will commit themselves to create the most inspiring, innovative and relatable digital marketing ads for your brand.
