It is a commonly known fact that if you aren’t monitoring and measuring any activity you perform; you are simply stuck with completing an activity without knowing whether it is making a positive contribution towards your objective. SEO services are no different. You need to measure every aspect of the SEO features you have used. You need to measure all the rankings on the Search Engine Ranking Pages (SERPs), conversions, ensure whether your keywords are duly used, track the lost links and so on. If you want to make sure that your SEO strategy delivers properly, you should evaluate your SEO strategy accordingly.
Measuring SEO Strategy
This step will help you to retain your clients and analyze your SEO success.
- Engagement insights: How do people land on your webpage? This is the question for which you will know an answer to, through the engagement metrics and insights. They may have come across your website or landing page through social media, paid ads or any other sources that you may have implemented out there for your website to be sought out. There are many engagement tools which will determine where your engagement came from and the highest amount of engagement seeking platform should be nurtured and the lower contributors should be investigated and enhanced.
- Time spent: This is another metric which needs to be scrutinized thoroughly. How much time they have spent on your website says a lot about your brand. If they stayed for a long period of time, what made them stay? If they did leave your website earlier, what was the reason behind it? Answers to all these questions would be hunted and evaluated to measure your SEO success.
- Bounce rate: This metric, if evaluated lower is considered as a negative point. Your bounce rate is the quickness at which the users bounce off your page. If it is lower, it doesn’t necessarily mean that users don’t prefer your website. It may also mean that the users check out your information quickly and contact you in person for further information. Therefore, a lower bounce rate may turn into a positive lead.
- Conversion rate: These conversions made are weighed against the number of unique visits to measure the conversion rate. This conversion rate can be increased due to any of the measures taken such as login or sign up options provided, discounts or offers extended, surveys requested to be filled out and so on. Your conversion rate will play a significant role while examining your Return on Investment (ROI) made on your digital marketing.
- Pages browsed per visit: Knowing the Pages browsed per visit can be a valuable contribution if your intention is to keep the readers engaged while you lead them to the next step. Low visits per page can be acceptable when the said page is independent of all the other pages on your website.
- Keyword Ranking: Using most searched keywords in your content will get you a better ranking position on the SERPs. With an intention to grab the most popular keywords, don’t necessarily incorporate them in your content just for the sake of better ranking. Rather, opt for a keyword which aligns with your content and fits appropriately, adding more meaning to the content.
- Backlink: The linking root domains your website contains along with the quality of backlinks should be paid more heed. Along with that, the total number of backlinks should be paid active attention to. Make sure that the link you have received is not from the same websites multiple times when you evaluate the backlinks to narrow down the SEO success.
- Traffic insights: It is a comprehensive tool which enables you to view traffic generated to your website. The ranking is undoubtedly a valuable tool but its evaluation doesn’t stop at measuring the website’s organic traffic. You have to ensure that the main purpose of ranking in SERPs is for your users to select you and eliminate their concerns or queries. Even after ranking higher you don’t receive sufficient traffic; you need to pace up.
Conclusion
An SEO agency will guide you in the direction you need for your digital marketing and SEO strategy to succeed. Digital Hangover is one such agency where you will encounter perfection, sincerity and witty services, all under one roof.
