Be it entertainment or emergencies, a cell phone serves an endless list of purposes, so much that our entire digital existence is incomplete without it. Any feature which gains speedy momentum is due to its increase in their demand. Therefore, with an increasing need to explore various kinds of content and increasing demands of a cell phone has collectively given birth to the need for mobile optimization. It is an uncommon fact that more than 50% of the organic traffic is generated via mobile phones and not desktops or other devices. Considering this figure, it is safe to say that mobile searches are surpassing desktop searches. Therefore, your digital media marketing strategy should mandatorily include mobile optimization as a developing measure. Because it is still a budding concept, mobile optimization can be overwhelming. Here’s a simplified guide for the same.
- Easy to read: If you make your users squint through the entire scrolling process of your website, they’re going to hit back faster than you can imagine. Make sure the font you use to display your content is not just optimized for mobile on technical terms but also has fonts which are bold, has high readability, shorter paragraphs, adequate length and space left wherever deemed necessary. Another extremely important point is to ensure sufficient contrast between the background and its texts. Your users surf for information online via mobiles when they are outside which invites sufficient contrast because texts with lower contrast become harder to read.
- Site Speed: Being a mobile friendly website highly depends on how less you test your user’s patience and how speedily your pages load. Moreover, before anything else, Google looks at your page’s speed before ranking you. You can consider using various mobile speed testing tools which can judge the speed of your web page being loaded. Certain tools like ThinkWithGoogle.com which also test your page speed with a 3g network. The online marketing team can also contribute equally to the development of mobile speed as it affects every aspect of the same.
- Smaller header images: When someone opts to browse on a mobile phone, they are generally hunting for questions which they need quick answers to. Therefore, using enormous headers will be futile. Instead opt for a smaller header or delete them entirely.
- Neat organization of the space: Commonly addressed as the negative space, this is the excess space between two buttons, designing elements or even texts. When you consider a desktop, you know that clutter can be neglected, given its big screen. However, when it comes to a mobile screen, clutter is not appreciated. It becomes highly inconvenient to use which affects the UX i.e. the User Experience. If your content is unorganized and your user faces difficulty going through your content, it will drop your website like a hot potato and bounce back to the search results to look for an alternative, most probably a competitor. Therefore, working on enhancing your website’s bounce rate and its residing time by eliminating the negative space is a wise decision.
- Pop-ups: Whether it’s your users or Google, pop-ups are a pain for everyone. Especially pop-ups which block the content your user came on your website to look-out for. What is the primary goal for a search engine like Google? It is to show its users content which is excellent and absolutely relevant to the user’s searched keywords. And what do pop-ups do? They block this content thus restricting Google to serve its users in a particular way. Therefore, avoiding giant pop-ups is highly recommended. There are some pre-approved standard pop-ups by Google which are found acceptable which you can use for your website as well.
- Crawlability: Your website’s crawlability is a huge determiner of whether it is mobile-friendly or not. The crawling of Google or any other popular search engines through your website directly affects your rankings. Make sure you haven’t added Googlebot in your blocked resources which restricts Google from crawling through your website. Crawlability also affects the success of your digital media marketing strategy as poor crawling will lead to an increase in bounce rate and also bring less organic traffic or even leads.
Conclusion
Your digital and online marketing is where your brand’s entire digital presence revolves around. This makes it significant to address your mobile optimization glitches and fix them. To begin with, you can always turn towards Digital Hangover where you will find a solution to all these glitches which will help sore your brand quality and awareness as well.
