What is content marketing? You may have heard this very often that “Content is king” and it is very important to have a brilliant content marketing strategy in place for any business. Value comes through content and content is on all different platforms. Content marketing is all about focusing on creating and sharing worthy content that will help you attract and engage with your audience.
But, why is content marketing important to your brand? Well, it’s important because you want to be in front of people all the time, you want to be in front of your potential customers. You want to think about where your customers are, how you can deliver value through a strong content marketing strategy and how it will be profitable to you in the long run. In this article, we will discuss various content marketing strategies and tips to generate organic leads. So, let’s get started.
Identify your best platforms
Where are your customers spending their time online? Are they on Facebook? Instagram? Are they coming to your blog? Think about that and identify your best platforms.
Build your content library
Do a lot of research on content marketing services and really collect content upfront. There are different types of content such as customer reviews. You can capture all the customer reviews and build out basically a stock pile of these reviews that you can trickle out on social media overtime. Another example would be finding industry-specific quotes and building out an inventory. Then you have got images, videos and others where if you build a library on all these different types of content, it is going to save a ton of time moving forward when you need to post content on social media platforms.
Create your cadence
Digital marketing agencies put a lot of emphasis on this. When you build out a content library, you will be able to visualize what you want to post. So, maybe you want to post a quote in the morning, a stat in the afternoon and a video in the evening, for example.
Develop a posting schedule
Once you have this cadence laid out, there is somewhat of a rhythm to your social media for the day or for the week. Develop a posting schedule and see what it looks like. It will be something where you are going to be posting one time a day, three times a day, or five times a day, just to give you an example. You will know how that needs to be based on your library and cadence. That, in turn will develop a schedule template for your week and then your month.
Engagement
How can I use content marketing to increase brand presence in the most efficient way? Don’t just be posting content all the time, engage with the community. Be social, like, comment and follow other people, actively engage in other content. This will help you increase your brand awareness and essentially just grow your followers overtime much more quickly.
Document and track your results as you go
How do we measure content’s influence on sales and revenue? As you come across and post cool content, make sure you adhere to the cadence and schedule template that you laid out before. Make sure your content marketing strategy is in tandem with the sales team to achieve the company’s objectives and finally, use social media management tools to measure the efficiency in the tasks that you are carrying out. If you see a pattern wherein you are getting more response from the posts in the evening than the ones in the morning, or a particular type of content (stats, for example) is more of a hit with the followers compared to others, you may want to revamp your cadence and schedule template.
Bottom line
Follow a role model in your industry that you think is doing great, incorporate these points in your content marketing strategy and DON’T stop doing it.
