First of all, what is content in content marketing? The term “content is king”, is used around a lot. It means that the content that you produce is the driving force behind your website’s success. Content helps deliver your message, helps search engines recognize and rank you, and helps your visitors stay informed. Content can come in a variety of different forms: words, video, audio, photo, interviews, polls and so much more.
Content marketing services are some of the most effective ways to get targeted visitors hitting your website on a regular basis. So, how is content marketing done? In this blog, we will discuss a few content marketing tips to drive your business. So, let’s dig right in.
- Define your goals
What is your niche? What type of content are you looking to create? If you don’t understand the type of content you want to create, you are not going to do a good job. If you don’t write content that you are passionate about, that you love, it won’t come across as great content and won’t do well. So, figure out what you want to write and what you want the people to read.
- Research your audience
You need to come up with audience personas. What questions is your audience asking? What problems do they have that you can help solve? By knowing this, you can ensure that not only are you writing content that you love, but also what other people want to hear about. This will help you rank higher.
- Do your keyword research
Discover the keywords related to your business that users search. What is the purpose of keyword research? Your entire content marketing strategy grows with the solid foundation of keyword research. Focusing on high-volume keywords helps search engines list your page at the top of the SERP.
- Content ideation
You need to come up with topics that your audience likes. Check out what your competitors are writing. It will give you a rough idea of what’s working and what’s not.
- Create content that is tailored to voice search
It is estimated that roughly 50% of the searches are voice searches. Using structured data markup on your website will help you get into the rich snippets. When you get into the rich snippets, it helps Google pull your listings, your results for voice searches. That way your brand is getting popular and you can keep getting more traffic.
With devices like Google Home and Alexa becoming more and more popular, you will see this trend continually increasing. So, you want to be prepared for it.
- Create videos and visual content
It’s no secret that video storytelling is all over the web. It’s all super popular from Instagram to Facebook to YouTube. You could even try podcasts and infographics. Videos are a better way to relate to the audience as it helps you create deeper connections.
- Leverage social media
If you are not leveraging social media, your brand is not getting out there. Through social media, you can create engaging content that does well.
- The EAT formula
EAT stands for expertise, authorities and trust. You want to make sure you are adding your author bio on every page that you are writing content on. Linking to your social profiles, guest posting on sites to build up your credibility, creating a Wikipedia page; all of this will help.
- Build backlinks
If you see the backlinks report of any one of your competitors, you will see all of their pages that have a ton of backlinks. You can use this data to figure out what pages you should replicate to get those links.
Bottom line
Follow this content marketing guide just like any top content marketing agency would, in order to grow your business faster.
