[sc_fs_multi_faq headline-0=”h2″ question-0=”What is a mobile-friendly or mobile optimized or a responsive website?” answer-0=”Well, a mobile-friendly website is a mobile version of a site that provides the user with a good or a “friendly” perusing experience when he pays a visit. The problem of many current websites is that the user experience on mobile devices is downright terrible and that’s a mission for a responsive design. ” image-0=”” headline-1=”h2″ question-1=”Why are mobile friendly websites important?” answer-1=”The fact that the use of smartphones and tablets is growing exponentially every year makes it imperative for every business to adapt to these platforms. The advantages of a mobile-friendly website are very straight-forward. ” image-1=”” count=”2″ html=”false” css_class=””]In the world of digital marketing, you have probably heard that it’s really important for your website to be mobile-friendly or mobile optimized. But what does that mean?
What is a mobile-friendly or mobile optimized or a responsive website? Well, a mobile-friendly website is a mobile version of a site that provides the user with a good or a “friendly” perusing experience when he pays a visit. The problem of many current websites is that the user experience on mobile devices is downright terrible and that’s a mission for a responsive design.
Mobile-responsive is a no-brainer in today’s world. Any device that you are viewing on, a responsive website will adjust to its screen size. Your responsive website will rearrange its design to fit any screen.
Why are mobile friendly websites important?
The fact that the use of smartphones and tablets is growing exponentially every year makes it imperative for every business to adapt to these platforms. The advantages of a mobile-friendly website are very straight-forward.
First and foremost, it makes design a priority. Not only are you just designing for desktops, but now you are working simultaneously for tablets, as well as for smartphones. So, your focus and energy is 100% on the UI/UX and what the user is going to get.
What businesses really love most is that it helps them save money. It helps them cut down on maintenance and carrying costs for their business. Things like SSL, hosting, domain; everything is streamlined.
The most exciting way that businesses are getting benefitted is through online marketing. It helps you formulate a focused content strategy.
So, instead of focusing on different websites for different domains, everything is one for just one primary site, which is not only good for your team, but also extremely helpful for organic Search Engine Optimisation.
So, you know it’s important but you haven’t really run the numbers to understand why. Did you know that about 80% of the people say that if they go to a business website and the website is not mobile-friendly, they will leave that website and go to a competitor’s site.
Well, let’s say you own a typical small business and you might be getting around 1k visits per month to your website. About half of those are probably going to come from a mobile device. That’s about 500. Of those 500, 80% will go to a competitor if they don’t find your website appealing enough on their mobile device.
That’s a good number of people who are your potential customers, choosing to go look at a competitor’s website, just because you didn’t invest in a responsive or a mobile-friendly website.
If you don’t want to lose any potential custojmers, then you need an awesome looking website which is also optimized for mobile browsing. You will get more happy visitors which leads to more happy customers, which in turn will lead to more revenue and at the end of the day, it’s all about how much money can the website generate.
