[sc_fs_multi_faq headline-0=”h2″ question-0=”How do I do social media marketing?” answer-0=”Social media campaigns are strategised and implemented efforts to reach and engage with your audience. Earlier, large companies used to look at social media as an add-on. But with our attention being redirected to smaller screens, brands and businesses are focusing more on social media marketing. ” image-0=”” headline-1=”h2″ question-1=”Why is social media marketing so important? ” answer-1=”According to a study, more than 90% of marketers have stated that social media campaigns have helped them tremendously increase brand awareness, traffic and have promoted their products and services like never before. ” image-1=”” headline-2=”h2″ question-2=”Which social media is best for marketing? ” answer-2=”The answer to that question is different for different users. Look at where your audience is most present and then build up your footprint there. ” image-2=”” count=”3″ html=”false” css_class=””]If you want to successfully integrate social media into your content marketing strategy and you just randomly post your content on Facebook or Instagram and hope for the best, then that’s not going to work out for you. Which makes you wonder, “How do I do social media marketing?” Well, you create a campaign.
Social media campaigns are strategised and implemented efforts to reach and engage with your audience. Earlier, large companies used to look at social media as an add-on. But with our attention being redirected to smaller screens, brands and businesses are focusing more on social media marketing.
Why is social media marketing so important? According to a study, more than 90% of marketers have stated that social media campaigns have helped them tremendously increase brand awareness, traffic and have promoted their products and services like never before. It is an uber-effective way to get your content marketing strategy flowing.
Before you begin though, it is advisable to start performing a social media audit. This will give you an idea of how wide and deep your social media presence is. Now, let’s get moving.
Here are the different elements of a smart and comprehensive social media that you should utilize properly in a content marketing strategy
The Audience
Contrary to popular belief, just spreading your message to a broad audience is not effective. Social media marketing is more effective if you specifically target your audience. You should segment your audience depending on each campaign. There is no such thing as a generic campaign message. To begin a campaign, identify who you want to talk to and how much you intend to invest to talk to them.
The Message
Your message reflects the ultimate goal of your campaign. Clearly reflect the core of your campaign, so that you will know how each post, tweet, pic or video weaves seamlessly to talk to your target group.
The Date
Planning when a campaign launches is an important factor in hitting your key consumption period. This is the sweet spot of the year where your product or brand is highly relevant and can deliver the highest sales. Plot your campaigns into your company or product lifespan.
The Platform
Where you are active, plays a big role in planning for your campaigns. Focusing on one or two platforms allows you to design and create material that is specific to the channel you choose. Using more platforms pays a lot in terms of reach and frequency, but it can require more money and thought. So, which social media is best for marketing? The answer to that question is different for different users. Look at where your audience is most present and then build up your footprint there.
The Reason
WHY are you doing it? Don’t just create messages and post them for fun. They should be relevant and valuable to your audience. The key is delivering your consumers reason to believe in your campaign message. Drive this relevance by identifying and answering the question of why your audience should care about.
Bottom line
Top content marketing agencies are consistent in delivering their messages through effective use of content. Planning a smart social media strategy encompasses the basics of knowing the who, what, when, where and how. Implement these five elements while integrating social media into your content marketing strategy and you are set.
