[sc_fs_multi_faq headline-0=”h2″ question-0=”What is mobile app marketing? ” answer-0=”App marketing refers to the process of reaching out to the user from the moment they come across your app to the time your app is one of their regular destinations. ” image-0=”” headline-1=”h2″ question-1=”How do I drive traffic to my app?” answer-1=”Optimize you Play Store listing Take your app global Reach new audiences Run app install ads Refine you marketing with Google Analytics Get your app in Google search Build around your core audience and earn word of mouth” image-1=”” headline-2=”h2″ question-2=”How do you get people to download an app? ” answer-2=”AdWords is a powerful and effective way to promote your app to interested users when they spend time on mobile phones. With app install ads on Google Play, Google search, Youtube, you can also use conversion optimizer to automate your bidding. ” image-2=”” count=”3″ html=”false” css_class=””]What is mobile app marketing? App marketing refers to the process of reaching out to the user from the moment they come across your app to the time your app is one of their regular destinations. Once you have built a quality app and published it on Google Play, you have got to start letting people know about it. Users have lots of apps to choose from, so you need to work to make yours stand out.
Here are some tips you should follow for successful app marketing. The first question you need to ask yourself is, “How do I drive traffic to my app?”
Optimize you Play Store listing
Your listing will most probably be prospective users’ first introduction to your app. So make it compelling. Start with an eye-catching icon and add graphics that convey the value of your app. Make your description apt and succinct. Use the store listing experiments feature to test the graphics and text that drive the most downloads, and localize your text, images and videos. Your listing needs to pop.
Take your app global
Users prefer apps in their own language. So, localizing your app can quickly gain you installs worldwide. Use the app translation service in the Developer Console to request an affordable, professional translation of your app and store listing.
Reach new audiences
Extending your app to new form factors like Android Wear and TV opens it up to new users of those platforms. Meet the quality guidelines and then opt-in to each form factor on the distribution page of the Developer Console, so your app can be discovered. Is your app suited to education, families or enterprises? Reach the audiences accordingly by meeting the guidelines and opting in when you publish your app in the Play Store.
Run app install ads
How do you get people to download an app? AdWords is a powerful and effective way to promote your app to interested users when they spend time on mobile phones. With app install ads on Google Play, Google search, Youtube, you can also use conversion optimizer to automate your bidding. So that your ads target users that are most likely to install your app.
Refine you marketing with Google Analytics
You can understand which channels and campaigns are driving the most visitors to your place or listing and which ones are driving the most installs. And, with post conversion tracking, which campaigns are bringing in the most users who take specific actions like making a payment or something else. You can also link Analytics with AdWords to test which of your ads and creatives work the best.
Get your app in Google search
By implementing app indexing through Google search, deep links to your Android app will appear in the search results. This will let users who have your app to get to your native mobile experience quickly and landing exactly on the right content within your app. If the users doesn’t have your app, there will be a link to the Play Store to install it.
Build around your core audience and earn word of mouth
Once you drive enough installs, you will have a core group of people who are using your product fairly regularly. Recommendations and good app reviews are priceless and it comes from having a core group of loyal users who love what you are doing. Talk to them, see how they are using it, see how they can make it better and ask their feedback frequently because ultimately your users are the best source of marketing.
Bottom line
You are never really “done” developing an app. Keep working, keep tweaking and keep following these tips to implement a good app marketing strategy.
