[sc_fs_multi_faq headline-0=”h2″ question-0=”What do you mean by video marketing? ” answer-0=”Video marketing is the integration of videos in your marketing campaigns. It can be done to carry out many things such as to promote your brands, products and services, to build good rapport with the customers, to educate them, to promote user testimonials, live-stream events, among others. ” image-0=”” headline-1=”h2″ question-1=”Why is video so important in marketing? ” answer-1=”Your potential clients are surfing the web faster than ever before and if something doesn’t grab their attention, they will hit the back button and click another link. Online video can communicate your message effectively, keep viewers engaged and abolish the frustration of navigating a website on a mobile device. ” image-1=”” headline-2=”h2″ question-2=”How do I make my video better?” answer-2=”# Use plenty of light # Use a clean background # Pay attention to your audio # Avoid shaky footage # Understand the rule of thirds # Work on your camera presence # Video editing software # Plan your videos in advance and post it on all the platforms # Brand your videos” image-2=”” count=”3″ html=”false” css_class=””]Are you looking to create a professional, polished video that will impress your audience? Then you have got to have a smart video marketing strategy. But first, what do you mean by video marketing?
Simply put, video marketing is the integration of videos in your marketing campaigns. It can be done to carry out many things such as to promote your brands, products and services, to build good rapport with the customers, to educate them, to promote user testimonials, live-stream events, among others.
Why is video so important in marketing? Your potential clients are surfing the web faster than ever before and if something doesn’t grab their attention, they will hit the back button and click another link. Online video can communicate your message effectively, keep viewers engaged and abolish the frustration of navigating a website on a mobile device.
Online video is cited by marketing professionals across the globe as the digital content with the best ROI. So, give your visitors what they want – simple, accessible content. Which makes one wonder – “How do I make my video better?”
Here are a few tips to make your video look more professional and to get your message out there better:
# Use plenty of light
Light is super important when it comes to the quality of your video. Of course it’s better to use the natural light but if you don’t have it, you could use a couple of lamps to create that effect.
# Use a clean background
Nothing looks less professional than a messy background so make sure you use a nice and clean looking background. It can be as simple as a wall or a piece of coloured paper.
# Pay attention to your audio
The quality of your audio is more important than the visual output. Invest into a decent microphone so that whatever you are trying to sell, is heard better.
# Avoid shaky footage
Shaky videos can be very annoying to watch. Make sure you are using a tripod or if you don’t have one, just put your camera on a sturdy surface.
# Understand the rule of thirds
What that essentially means is instead of placing the person or an object right in the middle of the frame, try moving it to one of the sides. This will give your footage more depth.
# Work on your camera presence
Try to smile, use a calm body language and slow down when you speak. One of the things that will really help is to imagine people behind the camera because you are not really talking to a device, you are talking to your audience.
# Video editing software
A good software can turn your raw footage into something really awesome. So please do not cheap out on an editing software. It can literally make or break your video. Also, keep the editing simple. You don’t want it to be too fancy, you want it to look professional
# Plan your videos in advance and post it on all the platforms
You want to be two steps ahead at all times when it comes to online marketing. Write a script, get that storyboard done and dress up for the show. You want to get you footage to as many people as possible so share it on all your handles.
# Brand your videos
Add your logo to let people know whose video exactly it is and what it is they can expect from you. Be clear, be concise and be cool in your approach.
Bottom line
These tips are implemented by everyone in the field of digital marketing, whether it’s a small start-up or a top digital marketing agency.
