[sc_fs_multi_faq headline-0=”h2″ question-0=”what is SEO? ” answer-0=”It stands for search engine optimization and simply put, it is a technique that determines just how easy it is for Google to find your website.” image-0=”” headline-1=”h2″ question-1=”How does SEO work?” answer-1=”SEO works by growing the amount of traffic and increasing the chances of your website to be seen on the search results of a search engine. The biggest factor is relevancy. You want to make sure your website is exactly what the searcher is looking for. ” image-1=”” headline-2=”h2″ question-2=”How can I improve my SEO strategy?” answer-2=”1. Use content delivery network (CDN) 2. Image optimization 3. Use caching plugin for your website 4. Good quality content first, link-building second” image-2=”” count=”3″ html=”false” css_class=””]Are you looking to implement an SEO strategy to increase your traffic and ranking? Then this one’s for you. First off, what is SEO? Well, it stands for search engine optimization and simply put, it is a technique that determines just how easy it is for Google to find your website.
How does SEO work? SEO works by growing the amount of traffic and increasing the chances of your website to be seen on the search results of a search engine. The biggest factor is relevancy. You want to make sure your website is exactly what the searcher is looking for.
You may be a beginner or a pro. You may already have an SEO strategy or you may be looking for one. You may be thinking, “How can I do SEO for my website?” or “How can I improve my SEO strategy?” Here’s the thing, there is a lot of misinformation about what works and what doesn’t work when it comes to SEO. Many businesses fail to get results due to ineffective strategies. Here are 4 ways to enhance your SEO efforts and get success, and it is applicable to anyone.
# Use content delivery network (CDN)
A content delivery network is a system of distributed servers around the world that deliver web pages to users by caching its contents. This is based on the geographical location of the user, on the origin of your website and also on the content delivery server. When a user requests a page that is part of a CDN, the CDN will redirect the request from the originating site’s server to a server that is closest to the user. The server then delivers the cached content.
This will result in faster loading of your web pages resulting in better user experience and better search engine optimisation.
# Image optimization
The three important aspects of image optimization are name, alt attributes and size. Make sure your picture has a correct name depending on what it’s showing. This will help search engines understand better what the picture is about and therefore better position it and rank it. Next is the alt attributes. They work as the text version of the image. So, if the image doesn’t load, the user and the search engine can understand the image. Then comes the size. Using smaller images will make the page load faster.
# Use caching plugin for your website
A caching plugin helps you to store frequently accessed data from your website and serve it to your visitors to speed up the page loading. It creates a static version of your webpage that it delivers. When a visitor returns to your site, they will see a cached version.
# Good quality content first, link-building second
You have to learn how to generate good, quality content. You have to learn how to find good resources and how to structure your content. Once you do that, you can start link-building and in many instances, people will start reaching out by themselves to exchange links.
Bottom line
Many people will tell you that SEO doesn’t work in digital marketing anymore. That is simply not true. It still is a very important aspect of marketing and if you go about the right way, you can make your website successful.
