Coronavirus has pushed many businesses to reconsider their current strategies or business models. With many people in quarantine, the digital marketing landscape has changed dramatically. 45% of the consumers are using social media more than before March. Organic searches are up by 33% as information on COVID-19 continues to arrive.
So how do you create a digital marketing strategy in this pandemic? In this article, there are a few tips for your business to adapt its digital marketing strategies to these new trends. So, let’s get started.
# Don’t stop researching
Digital marketing is highly volatile these days. Therefore, you need to keep an eye on what consumers are searching for online. How can your services or products fit in? Here are a few scenarios:
If you are a restaurant owner, you will probably have to offer deliveries or promote take-homes. If you own a furniture store, people may have an immediate need for office furniture. If you are a lawyer or a healthcare professional, you may need to offer online consultation services. If you work in the transportation sector, you may need to consider offering delivery services to transport food, medicines and other things. Get the gist?
People often wonder, “what is the best form of digital marketing?” Well, there’s no definite answer to that. It’s more of a “need of the hour” thing. Just be creative and think outside the box.
# Align all your digital marketing efforts with you business
Once you have a better understanding of what direction to take, make sure all your digital marketing strategies are aligned. Update all your information on your website, social media business pages, Google My Business and Bing Places, and establish yourself as a trusted provider. Remember that most people are not leaving their houses. Make sure you are telling potential clients your story online.
For instance, create interactive content such as images and videos, provide detailed information about your current services and products, and answer FAQs related to how your business is taking preventive measures. Make sure your ad copy strategies are aligned and that you are using keywords that are relevant right now. Check your Google Analytics and make sure you are tracking all website engagement.
You can also create remarketing campaigns to reconnect with past website visitors. You can even create local display campaigns and Youtube campaigns, all to increase brand awareness. Also, take advantage of Microsoft advertising to reach an audience with a high purchasing power.
# Plan for the future
Did you see this disaster coming? Nobody did and nobody knows what’s going to be thrown your way. Which is why you always need to think long term. Once the COVID outbreak is over, you will probably have to update the information that changed during this time. If your business is at its low season, don’t stop advertising. On the contrary, make sure you are warming up your leads for the high season.
Similarly, if your business has no chance to adapt to this current situation, focus on developing and growing your marketing lists. You want to make sure that when potential consumers are ready to pull the trigger, you are there to catch the bullet.
Bottom line
These strategies can be implemented by any digital marketing agency out there since marketers are all more or less in the same boat at the moment.
