To boost your search engine rankings, you require to primarily understanding what you want to rank for. A great organic search ranking starts with solid keyword strategy.
SEO audits are the only best thanks to finding out why you’re not getting SEO results. Every tactic relies upon covering data from keywords to links. All this begins with an SEO audit. This blog will outline the Top 10 reasons why your website needs an SEO Audit.
- Mobile-Friendly
Mobile SEO is more important than ever. The first point is that 60% of Google searches come from mobile devices. Google presently utilises the mobile version of your website for mobile and desktop SERP.
Traffic coming from mobile devices is increasing as more users address smartphones and apps for online searches. This makes mobile-friendliness a crucial element to see for when doing an internet site audit.
- Page Loading Speed
As technology develops, people’s expectations increase. 47% of web users now expect a website to load within 2 seconds. The longer your website takes to load the more likely it is people will bounce off of your site.
Undertaking an SEO audit will identify areas of your website that are causing a slow loading speed and will suggest solutions. If they bounce off before it finishes loading, or they are only there for a short period, Google thinks the information on your site is not relevant.
- Poor SEO is Worse
That might sound like an exaggeration, but the truth is that poor website SEO audit is far more damaging to a company than having no concept of SEO at all. In the world of SEO, there are two camps of methodology: white hat and black hat SEO.
White hat SEO utilizes the methods mentioned in our first section. Black hat SEO is far more devious. It uses deception and tricks to boost a site’s ranking. There’s also keyword spamming, which is all too common, despite Google’s repeated efforts to make site owners see the light.
- Security
Users love browsing secure websites for several reasons: 1) Secure sites offer peace of mind when users do online transactions; 2) Secure sites protect their information; 3) Secure sites are less prone to hacking.
These make security one of the elements that Google looks at when crawling websites. So it’s crucial for SEO performance. When doing a website SEO audit, make sure to check for HTTPS Implementation, Malware Detection and Site Not Blacklisted.
- Spark Positive Buzz
Reputation is everything. That’s never been truer than in the age of the user review. Websites like Yelp, Facebook Business Manager, and YellowPages.com specialize in helping customers find local businesses.
While user reviews might not seem like a big deal, customers rely on them to help with purchasing decisions. It’s up to you to keep up with these influential conversations about your business. SEO specialists’ skills to list and manage businesses on search engines, update pages, and most significantly, handle user reviews be they positive or negative.
- Specialists Link You Up Right
A higher ranking means greater authority at least, according to search engines. A large part of establishing yourself as an industry expert comes from your link building strategy.
Backing up your claims with evidence helps build relationships with other brands, makes your content more informative, and ultimately boosts your traffic. It’s a win-win scenario for your business and your audience.
- Ways to Generate Leads
Proper SEO is designed to strengthen your sales funnel; driving visitors through the buyer’s journey and helping you find new clients. Specialists know how to guide your customers through your sales funnel in organic, honest ways that end with happier customers and stronger sales.
- Indexing Issues
You can search your website yourself using your preferred keywords, aside from being a tool. Total up the number of your pages which rank for these search results and estimate where they resemble.
If there’s a page that isn’t indexing, then there could be a problem with the Meta robots tag. This is a tag that instructs search engines on how to treat the content of the page for indexing.
- Marketing and Sales
Collaborate with the marketing and sales teams to better understand what keywords are most important to them and how growing SEO can relate to an increase in sales. SEO campaigns teams are likely to have ideas on how growing your SEO budget would help benefit the business. Their suggestions can help fuel your case.
- Time
As the saying goes, time is money. And since there are only so many hours in a workday, it’s vital to use your time in the most efficient ways possible. The average job search lasts for several weeks.
By partnering with an agency, you’ll meet with a team that comes with receipts. They’ll be ready to show you how they’ve changed other businesses, and how they can use that same expertise to change yours.
Conclusion:
A good SEO website audit can improve conversion rates, a strong argument to grow your budget. To uphold these cases, examine your lead generation and conversion rates from before and after completing your SEO strategy. The more in-depth data that you can provide, the stronger your argument for growing your budget is likely to be.
As technology continues to advance, SEO is only going to become a more important part of the business world. With the help of an SEO specialist, your company can enjoy the highest spot on Google, better sales, and greater customer trust.
