So, you have made a cool app and now you want as many people as possible to download it. But, you are not quite sure how to proceed. You ask yourself “How do I increase my ranking on Google Play store?” Well, in this article, we will discuss some tips which will help you optimise your app content, increase the ranking of your app and get more organic downloads. So, let’s get started.
#1 App title
Start the app titles with your brand name and followed with some very important keywords. Let’s just say, if you made an e-commerce app, your keywords would probably be “buy”, “sell” or whatever it is that you are selling. You can take a page out of eBay or Amazon’s book for example. Keep in mind that the length should not exceed 70 characters.
#2 App description
Do keyword research for your app description. In the app description you have about 5000 characters to use and that’s quite enough. So, How to do keyword research? Make a list of relevant topics, identify the long tail keywords and do some competitive research by using a good keyword research tool to figure out the right keywords that your competitors ranked for. Then put them in the description accordingly. Recommended description length is 2,000-3000 but you can write more. Just make sure, it doesn’t look forced.
#3 App icon
Obviously this does not directly affect your ranking, but app icons are something that needs to catch the eye of potential downloaders. You need to make sure your icon stands out when it’s placed between the competitors.
#4 App screenshots
Research shows that about 60% of users will only look at the first two pictures of your app before making a download decision. So, make sure the first two pictures are the best ones and they convey your brand’s message neatly. It is imperative that you upload your app with screenshots. Please do not miss that because it will lead to very less organic installs from the Playstore.
#5 App video
Just by having a video along with your app on the listing can boost your ranking by 25%. So, you absolutely must have a video for your Play Store listing. There are a lot of web apps that you can use to create videos, if you can’t create one yourself.
#6 App store ratings
App store ratings can play a huge role in deciding the ranking of your app. So, you need to make sure you get 5 star reviews and your overall average is above the competitors. You will immediately see a drop in your organic downloads if you get a 1 star or a 2 star rating. In case you do get a negative review, get in touch with them. Reply to the negative reviews, figure out the problem and fix it as soon as possible. Get them to change the review to 5 stars and you will see a rise in ranking.
#7 Firebase indexing
Use Google Firebase to index your app. It makes the content on your app searchable on Google search through mobile. So if the user finds something and clicks on it and does not have your app, Google will direct them to the Play store to download it.
#8 App size
You need to make sure that your app is as small as possible. Ask yourself; will you download the smaller app or the bigger one (assuming they serve the same purpose)? The smaller the better, that’s how online marketing works. Make sure it’s at least fewer than 100 mb.
#9 App updates
Statistics show that there is a high correlation between app ratings and the frequency of app updates. Make sure there are updates once every two weeks at least. Google understands that your app is popular if more users use the current version. It will then rank you higher.
#10 Check app ranking regularly
You must be thinking, “How do I check my app ranking?” Well, it’s pretty simple. Use any decent ASO tool where you can find your app’s rank based on keywords or categories
Bottom line
These tips are followed by every top digital marketing agency out there and you should follow them too if you want to increase your app ranking.
