Creating blogs online is one of the best ways to drive inbound traffic and boost your conversions! So, there are no two ways about it being one of the most crucial parts of a content marketing strategy.
Though blunders, overestimations and missteps always pop up, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. Here is a list of 10 ways your content strategy goes wrong to make and how you can avoid them completely:
- Keyword Stuffing
Keywords are essential to optimize your content to gain the top spots in search results and reach the widest possible audience. However, keyword stuffing is a poor way to achieve this.
Google now considers keyword stuffing to be a black hat technique and may penalize your entire site for low-quality content, which will result in fewer visitors.
- Posting Inconsistency
Not only in blogging but consider any field within the world, consistent people will succeed. Specialise in creating a uniform blog posting schedule and stick with it. Even if you’re posting one post a week, stick to it for a year and it becomes a routine for you!
- Too Complex
It’s often thought that complexity may be a sign of educational achievement, intelligence, or sophistication. But the opposite is true. A sophisticated blogger uses metaphors, for instance, abstract ideas.
Next time you write, see how you’ll simplify your message. There’s no need to dumb down your ideas.
Blog writing solely for Google will tire out your readers. Constantly write for your readers first and then later optimize for search engines.
- Wrong Target Audience
Before writing a blog, it is important to have a clear image of your audiences. It is one of the most common mistakes bloggers make. They create content as part of content marketing strategy about everything and anything without knowing the target audiences.
Afterwards, do some research about what your target audiences want to read about and their interest.
- Fewer Backlinks
Lack of backlinking is another most common mistake in blogging. It is important to pay for the links and work with reputable quality sites. Backlinking assist in building a relationship.
Good quality links from popular well-respected sites will assist you to extend the SEO rankings on the opposite way around if it’s weak linking then your site would need to suffer tons in terms of SEO ranking.
- Old Content
There is a scarcity of maintaining a daily blog with new information hebdomadally. Blogging allow the writer to create a relationship with the readers and to position the location as an expert service provider in its field.
Freshest and most relevant content, whenever you’re performing an enquiry, will assist you to spice up the ranking of your site. Fresh and unique content is the key to optimize the ranking in search engines.
- Content Management
Advertising agencies which can get buy-in for their content marketing will still need a centralized person whose sole responsibility is to hold it all together.
For best results, you would like someone to own or to rectify the content. A content manager holds multiple responsibilities which involve designing the researching, writing, editing, calendar and posting to social media sites, publishing blog articles, developing premium blogs and reviewing analytics for digital content marketing.
- Too Broad Topics
It’s going to be difficult for you to dive deep into these topics. If you are not covering the minute details, your content quality can be low. For a business blog, don’t choose broad content ideas.
- Careless about Plagiarism
After the Panda update, thin or duplicate content has been penalized heavily. Plagiarism was never rewarded in school, and it won’t be rewarded for a business blog.
Sometimes you have to refer to other content or stats to enrich the content’s logic in your business blog. You should find out how to cite content from another source on your site.
- No Thorough Research
Always thoroughly research the topic that you’re going to be writing about. After all, writer is likely to include people that are interested in the subject and probably know something about it themselves.
So if you come across as someone who just making content up just to get views, that won’t last very long. Moreover, thorough research helps you determine how to optimize your content best, as mentioned previously.
Conclusion:
If you’re afraid to form mistakes in your content marketing, the simplest advice from these experts comes right down to one step: Don’t be.
