It really doesn’t matter if you are a freelancer, small business or a multinational corporation, you should do video marketing. What do you mean by video marketing? Business owners really want to push the envelope and get their message out there, and making videos is a great way to do it. A strong marketing strategy incorporates videos to make potential customers understand the essence of a brand.
Why is video so important in marketing? Basically, there are two major steps in business: attraction and conversion. You want to attract a visitor and convert them into a paying customer. Videos can significantly help with both steps and help you obtain your target audience.
So, how to make a good marketing video? You need to have a good video marketing strategy in place. But, before you go ahead with your “dos”, make sure you are clear with the “don’ts”. In this article we will discuss some of the video marketing mistakes to avoid. So, let’s get started.
- Having a logo intro that is too long
Sometimes they look cool but the thing is, that’s not what your visitor came to see, that’s not what the user wants. They want the information that made them click on your video. You can always add more branding at the end if you want. But, try not to just have 10 seconds of branding for your company and your logo; you are going to lose viewers.
- Not using closed captions
If someone wants to watch your video without sound, they need to be able to read. This might be due to different reasons. Some people do that as they might be at work or a government office. Also, for the hearing impaired, it’s really important for them to be able to connect with what you are saying. And finally, people whose first language isn’t the first language that you are speaking in. So, make sure you put closed captions in there.
- Not having a call to action
You have been there before, right? You watch a video and then you wonder, “Where should I go now? What should I do?” Tell the viewer what you want them to do, what action you want them to take. Should they subscribe to your channel? Should they click on the “learn more” button? Should they like your page or leave comments?
There are all sorts of options in online marketing. Just make sure you always have a call to action. However, don’t use too many of those for one video. 2-3 would be enough and then you can mix it up with other videos to build engagement on your channel and pages.
- Having more than one main point in your video
Stick on one subject. Now, it can have a list, where everything ties together, but don’t move on to too many different pieces of subject matter in one video. Because, they are there to learn whatever it is that you said you were going to talk about.
- Not targeting the right audience
A lot of people will say, “This works for everybody”. The thing is, your message will connect better if you speak to a specific group of people. You wouldn’t talk to a young kid the same way you would to a middle-aged man, right? Just try to target one segment per video.
Bottom line
So, there you have it. Those are the five video marketing mistakes you have to avoid in digital marketing if you want your business to be successful.
