What is your online reputation? If someone has heard about your brand, they might go to the search engines to research about it. People are doing this more and more nowadays. Now, if the search results contain a lot of negative mentions, then this is highly likely to put off a potential customer and they are more likely to take their business elsewhere.
You want to push all the negative mentions out and rank all the positives above them, making it more likely for you to retain a customer. That’s where SEO steps in. So, how do you use SEO for online reputation management? Let’s talk about that.
#1 Analyse results
You want to look at the first 3 pages if not more, depending on how popular your brand is. You want to find both, positive and negative mentions, highlight them and then plan accordingly.
#2 Positive mentions
What does online reputation management include? You might have existing profiles which are positive and represent your brand online just the way you like it. So, if you have a Facebook or a Google+ profile and you manage it well enough, it could be really good to push up there, to rank for your brand term. People come across it and find you as the face of the brand. They are then more likely to convert and could potentially end up following your brand which is a bonus.
#3 Additional profiles
Depending on the type of business you are in, there might be a quality platform or a really good directory that you can submit your business to. It could be something that ranks high and sends a lot of customers through. So, it really is a good practice in online reputation management to sign up for any of these.
#4 External content
This would mean press releases and videos essentially. So, if you have got a Youtube account, you could make videos about your brand as these rank really high within the search engines. If you have launched a new website, you could submit a press release to a high quality press release website. It’s again a positive mention that you could push up the search engines.
#5 Domains
Say there is a scope for you to create an external blog, a blog which talks about some stuff which is relevant to your business or site, but not necessarily something you want to include on the site, and then you should create an external blog. Post really useful information and any association to you or your business could be very useful. So, for example, a subdomain called blog.yourbrand.com could potentially rank well within the search engines.
#6 Build link value
Linking social profiles to other social profiles is a very good way to go. Link your Facebook profile to your Twitter profile or your Google+ profile, for example. A high link value could potentially mean page 1 domination. However, keep in mind that you don’t want to post hundreds of links just to get a ranking. Don’t do it just for the heck of it. You can post content and see how the audience reacts. If it is what you want, then guide them towards a content that you think is relevant to the topic and something that they might like.
Bottom line
At the end of the day, it is all about your brand’s reputation and you will have to work for it. If you look at any top SEO company in Mumbai, you will see that they incorporate these common practices in their procedure in order to make the business successful.
