Now, the physical world is slowly receding and everyone is rapidly more dependent on apps for communication, staying healthy, and entertainment. With nearly all public gatherings called off, everyone is seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social media outlets like Facebook.
Usage of Mobile Browsing Apps
As the world is in lockdown mode to tackle the COVID-19 pandemic, people across are now glued to their mobile phones for the latest news, information, entertainment and ways to engage themselves and their families. By the end of Jan, web browsing app usage decreased but immediately surged after the first case is reported. Mobile browsing app activity increased by 37%. Mobiles become the go-to-devices and destinations for consumers seeking the latest news, information and updates.
Usage of Social Media Apps
Prior to the pandemic, social media usage for most of January, February and early March remained relatively flat at around 20% of total mobile app usage, according to Nielsen’s data. But beginning in mid-March, when worldwide stay-at-home orders went into effect, social media app usage began to increase significantly, and now consumes around 25% of all mobile app usage. TikTok was taking off before the coronavirus outbreak and it has continued its steady ascent ever since. Given the sheer volume of people working remotely, it’s no surprise to see video chat and online conference apps experiencing explosive growth. Video conferencing app Zoom expanded its worldwide user base by 300% in just under a month. Upwards of 500 participants can attend a meeting at any one time, hence why it has become a popular option for virtual conferences, festivals and even religious sermons. As we adapt to life indoors, the Zoom boom shows no signs of slowing, even despite the app’s recent data privacy and security scandal.
Usage of Gaming Apps
Post the initial news breakout on COVID-19, there has been a steady increase in the usage of gaming apps. Spike in traffic is chiefly seen for Arcade, Strategy and trivia apps. Gaming app usage is growing by 110%, especially the Strategy App.
Usage of Book and Comic Apps
Usage of Books and Comic apps were constant until the first week of March, post which there is a steep increase in usage. Books and Comic apps see 200% growth. Online learning and reading becomes popular as state governments including Maharashtra and Karnataka announce closure of schools. In addition, leading Indian comics make their archives available for free for a month.
Concluding Thoughts…
Data security scandals, the spread of false information and its impact on mental health are just some of the reasons why technology’s role in society regularly comes into question. Nevertheless, it has allowed us to remain connected in a time of crisis, and has also been essential in easing the spread of reliable information during lockdown. If anything, the pandemic has shown us how vulnerable we are without technology and how influential apps are in keeping us busy, informed, and sane.
