Basic hacks to elevate the engagement on Instagram
Are you looking for ways to spice up your Instagram posts and profile, and ultimately boost your engagement numbers? If so, you’ve come to the right place!
We have come up with awesome Instagram hacks that will not only make your profile look more complete, but will give you higher quality posts that in turn bring more engagement.
- Use different content formats
Instagram started as an easy place to share photos however has evolved significantly since then. You currently have stories, videos, carousel posts, ads, and highlights. And by the time you read this, there are probably even more options. It now makes no sense to churn out the same content, day after day. Your posts can feel tired, and remember, the robots want to see you use the whole app!
One key stat that might convince you: video posts have far higher engagement rates than image or carousel posts: And while you can’t churn out only videos posts (this would be boring, as well as hard to pull off), it pays to use video here and there to keep your Instagram content interesting.
- Check out Instagram’s analytics
If you switch to a business account, you’ll have access to a whole heap of analytics to help you improve your Instagram performance. If you take your social media marketing seriously, these kinds of insights can be indispensable.
- Use Instagram Stories daily
Much of this comes from changes to the omnipotent algorithmic rule. No longer has written a record, Instagram prioritized certain posts in users’ feeds, for a whole host of reasons. Especially with the decline of Snapchat, this is often very wherever you wish to start out positioning your business. And it’s a lot easier to get engagement and find success in Stories than it is in the regular feed right now.
Stories look completely different, feel different, and give you the chance to engage in different ways. Since then only last 24 hours, you can afford to be more relaxed and personal, which will appeal to some users far more.
- Schedule Instagram posts for peak times
This tip is an oldie but goodie. Google “the best time to post on…” and you’ll find results for Instagram, Twitter, Facebook, and LinkedIn – every social network worth caring about. The big distinction for Instagram is that, until recently, you haven’t been able to schedule those posts.
So if you wanted to share content at the perfect moment, you had to be available to hit “send” whenever necessary. Not anymore, thanks to an API change from Instagram, tools like HubSpot now let you schedule posts ahead of time. Which means you’ll be able to make sure that you’re continuously sharing killer content at the simplest attainable moment!
Getting the time right is more important than you might think. The Instagram algorithmic rule responds completely to posts that get fast engagement. Luckily, later has a feature to help you figure out the best time for you. So no got to guess – simply use their tool!
Posting at the proper time goes to hack the algorithmic rule for you, and it honestly will result in more engagement.
- Find new ways to interact with your community
The next tip is all about influencer marketing – a hugely popular Instagram strategy. This tip is for those brands either lacking the money or the willingness to create these paid campaigns.
Four nice samples of content varieties that job well in these arrangements:
- Behind the scenes: Take followers behind the curtain and show them “making of” moments from your latest products or digital marketing campaign.
- Takeovers: Let a partner, an employee, or even a customer take control and give their flavour to your account.
- Contests: Contests can be a great way to encourage followers to contribute their own. Collaborate with folks with whom you have already got a relationship on Instagram, whether it’s fans, product users, customers, employees – anyone!
- Use polls in your Stories
Polls are similar to contests in that they’re a direct call-to-action for your followers. And that, by its terrible nature, leads to higher engagement.
You don’t need to announce winners or award prizes, and you don’t even really need a good reason to launch a poll.
Throw in a poll now and then. It’s a way to get involved in your Story, instead of you just talking at them. You’re involving your audience in it as well.
Conclusion
In this blog, we introduced you to basic hacks to elevate the engagement on Instagram that is proven to spark engagement and make your profile shine. Put these into play, and you’ll undoubtedly walk away with a better Instagram presence for you, your brand, or your clients.
