[sc_fs_multi_faq headline-0=”h2″ question-0=”What is meant by digital marketing? ” answer-0=”Digital marketing is conveying value to your customers using digital channels. It is the production of products and brands via electronic media.” image-0=”” headline-1=”h2″ question-1=”What is the role of digital marketing? ” answer-1=”Today, most of the media we access comes through digital channels. Reaching consumers through digital channels has several benefits your traditional offline marketing. ” image-1=”” headline-2=”h2″ question-2=”What are the strategies of digital marketing?” answer-2=”# Build a conversion-based website # Invest in your SEO and PPC # Retargeting # Online reputation # Invest in your content” image-2=”” count=”3″ html=”false” css_class=””]There are a lot of online businesses who think “If i just get ranked number one for this keyword inside of Google, I’m gonna be making millions.” That still holds true in many cases but what we are seeing now is that the digital marketing landscape is evolving a bit, as well as the consumer.
What is meant by digital marketing? Digital marketing is conveying value to your customers using digital channels. It is the production of products and brands via electronic media.
What is the role of digital marketing? Today, most of the media we access comes through digital channels. Reaching consumers through digital channels has several benefits your traditional offline marketing. First, firm’s ability to target specific consumers has increased greatly. The next big benefit of digital marketing is measurement. It’s possible to track individual consumers online across time and devices.
However, the consumer nowadays knows there is a lot more information out there. And so there’s not simply going to be a search, a click, a conversion. It’s gotten much more complicated than that because the consumer now is doing a lot more research for whatever it is they are looking for.
You need to come up with strong digital marketing strategies if you are someone looking to drive business online in today’s world. So, what are the strategies of digital marketing? Let’s discuss those.
# Build a conversion-based website
You may have colours and logos and styles that you may prefer, but at the end of the day your customers’ preference is all that matters. Making a design easy to deal with, making a design that exudes your brand’s message, making a design that makes it easier for the consumers to take the action you want them to take, helps you build a conversion-based website. That’s not to say you can’t inject your preference here and there but keep in mind, what you like may not be what other people like.
# Invest in your SEO and PPC
This is where your digital marketing pays off. By investing in your SEO longer, you develop a better ranking on popular search engines and it helps you garner more attention amongst your audience.
Second, focus on pay-per-click advertising. Statistically speaking, more people are going to interact with the ads on top of a Google search result and this is a great way to guarantee that you can be on top and in front of them when they intend to find you.
Invest here and it will pay dividends in the future.
# Retargeting
You need to make sure that people are coming back to your website. Report says, 97% of the people that visit your site for the first time are not going to take the action you want them to take. The consumer needs to see your brand, logo or a business asset of yours more often for him to trust you and take action. By investing in retargeting, you are bringing people back to your website and increasing value.
# Online reputation
This is key, 87% of the people will not interact with your brand if you have no reviews. None of the above is going to count for anything if you don’t have a good online reputation. Make sure you invest in a good online reputation management strategy so that your customers trust you even more.
# Invest in your content
More specifically, invest in your videos. Videos are your 24/7 salesperson and they rank highly on Google and Youtube. You can take as much time as you need to develop your perfect sales pitch until you nail it. Once you nail it, you put that video on your website, social platforms, what have you. You then have a 24-hour salesman that is using the exact pitch that you want to drive customers through the sales process.
Bottom line
Follow these 5 strategies if you are looking to gain a foothold in the digital marketing realm to promote your brand.
