Today, we live in a “content-first” world. People are looking for information before they buy. It is important to put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products/services are. If you are a beginner to digital marketing and you want to cut through the noise, then this article is for you. So let’s get to it.
Blogging with SEO in mind: For most of you who just want to get more traffic, leads and sales, you need to intentionally target the problems that your target audience wants to solve. In the world of blogging, this whole process can be summed up as a technique called keyword search.
Invest in video content: YouTube is the second most visited search engine in the world. When people go to video search engines like YouTube, they are looking to find answers to their questions. While creating videos, try to pack in as much value as possible.
Social media marketing: Focus on just one social media channel when you are just starting out. When you dip your toes into every digital media marketing network, your attention is divided. It’s not about the most popular network, it’s all about understanding the audience that’s on a particular network and if you can serve the reason for them being there.
Paid advertising: Follow the ABC of advertising where A is for advertising, B is for budget and C is for commerciality. We have already covered the audience part, budget is the next one. You can either look for the keywords that have lower cost per click or experiment with less popular ad platforms where your target audience might be. Finally, with commerciality, you have to find a way to bridge the gap between the intent of the platform and how you monetize your products and the solution is going to be content.
Podcasts: There are two ways to approach this. First is to create your own and second is to be interviewed on someone else’s podcast. If you are just starting out, creating your own can take quite a bit of time to get any sort of traction. Getting interviewed is a different story. Podcasters are always looking for interesting people to interview.
Email marketing: Email is a great way to build connections with your audience and sell items. Focus on building your email list from day one, be realistic with your goals and as you build your audience, put more time into your email list and see how it can serve your business.
Forums and community board: Community forums like Quora, Facebook and Reddit are great promotion channels.
Bottom line
You have to keep one thing in mind–Do not try all of these at once. Instead, pick one and master the skill. You need to make sure that you are adapting to today’s mindset of the consumer. You want to help people rather than trying to cold sell them your products. When you help people solve problems through your content, you build trust and reach a larger audience. We’re one of the digital marketing companies in Mumbai with a team of experienced professionals who exactly know how to use these digital marketing tactics and strategies effectively.
