[sc_fs_multi_faq headline-0=”h2″ question-0=”What is a call to action? ” answer-0=”In marketing, call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “book an appointment”.” image-0=”” headline-1=”h2″ question-1=”Why is a call to action important? ” answer-1=”A good call to action provides your clients with unambiguous instructions to move forward with appropriate steps. It eliminates confusion so that the user knows exactly what to do and where to go when they want something out of your website. ” image-1=”” headline-2=”h2″ question-2=”How to write a call to action ” answer-2=”# Determine what your customers or users really want # Stand out # Keep it short and simple # Directional cues # Add social proof near your call to action # Make sure your ad copy matches your call to action # Trial and error method” image-2=”” count=”3″ html=”false” css_class=””]Looking to turn more clicks into customers? An effective call to action (CTA) is your solution. What is a call to action? In marketing, call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “book an appointment”.
Why is a call to action important? A good call to action provides your clients with unambiguous instructions to move forward with appropriate steps. It eliminates confusion so that the user knows exactly what to do and where to go when they want something out of your website. Call to action is so important for the success of your marketing. It’s a plain fact that marketers who use call to action sell more products than marketers who don’t.
In this article, we will discuss tips on how to write a call to action that is super effective. So, let’s’ dive in.
# Determine what your customers or users really want
What do the visitors actually want when they get to your landing page? You really need to be able to give them just that. Maybe they want pricing, maybe information, or scheduling. Put yourself in their shoes and try to understand what it is they really want. That needs to be the core of your call to action. That’s where you start.
# Stand out
When you determine what your call to action is, you need to make sure it’s above the fold on all devices. You want to make sure it’s right there, dominantly displayed whether it’s a mobile or a desktop. One useful tip in digital marketing is to make it a different colour than everything else, your call to action colour if you will, so that it’s easy to identify and find.
If you have a long page of content, make sure you integrate that call to action throughout, so it’s constantly visible on the screen to the user.
# Keep it short and simple
Keep it very concise, very short, very sweet, don’t have it wordy. It should literally fit on one button. Use keywords for urgency like “now”, “today” or “free”. Things like that are going to stand out and incentivize people to move forward quicker.
# Directional cues
Directional cues would be arrows or pictures pointing to something. Those things help steer your eyes where you want your eyes to go, to get somebody moving down the path of conversion.
# Add social proof near your call to action
It could be the number of customers you worked with, your success stories, review statistics, maybe some awards. It builds trust and trust leads to conversion.
# Make sure your ad copy matches your call to action
If you are running ads on Google or Facebook and someone clicks that to go to your landing page, they should literally see exactly the same thing with the call to action. Integrate your call to action in the ad copy and also have it dominantly displayed on your landing page. Make sure the user gets what he clicked for because you spent money on those ads and you do not want any click to go waste. That will give you better results.
# Trial and error method
Try out different call to action examples. Run one for a month and see how it performs. Run another one and see how that performs. Use different variations and see what works for you.
Bottom line
These are some essential tips followed by many of the top digital marketing agencies out there and it certainly will help you a lot in the long run.
