Instagram has grown a lot since it came out few years ago. It has become the platform for everything.
In the marketing world, social media marketing is the best place for business of every niche. We have enlisted for you ways how Instagram Stories can help increase your business in this world of digital marketing.
- Collaborations:
Instagram Stories supply an excellent approach for brands and influencers to collaborate.
You can team up with a relevant business you think your followers could benefit from getting to know, or perhaps a customer who happens to be an influencer.
Content curators are a start-up operating in a fully remote team, and so their Instagram account concentrates on all aspects of remote work and co-working. Both businesses some new exposure, and was generally a lot of fun to produce. Similarly, we could’ve posted a Q&A interview with the followers or mutually shouted out promoted one another.
Just a heads up, some of these kinds of collaborations might be paid for, particularly if they involve influencers. Even so, there are loads of different ways you could collaborate through Instagram Story, so think about how your business could benefit from it. Remember to plan and schedule social media ahead of time.
- Story Highlights:
Instagram Story Highlights have been a game-changer since they were released on December 2017. For regular users, they act as a personal show reel of ‘best bits.’ But for brands, being able to pin Stories to the top of your profile essentially acts as an extension of your bio.
As a business, you can utilise highlights to tell people that land on your page who you are, what you do and why you do it, as well as displaying your product or service Create Stories to be Highlights; with an eye-catching cover, they’ll transform your Instagram page into a brochure.
These square measure each nice sample of firms utilising Highlights in their Instagram social media marketing. They have attention-grabbing covers and provide so much more content for users to look through, ultimately keeping people on their page for longer.
- Polls:
Gone are the days of boring customer questionnaires, get your answers with just a tap.
Using polls in your Instagram Stories could be a good way to drive interaction together with your followers.
You can use them for digital marketing research, customer feedback, or just to get to know your audience and have a bit of fun.
The possibilities with polls are endless, and it’s possible to think of highly relevant creative campaigns specific to your brand or target demographic.
As Instagram keep cathartic options to encourage real speech communication and whole loyalty. This brings us on to our next suggestion.
- Reaction Slider:
Quite a very fun addition to Instagram Stories, it allows the users to respond to the content of your Stories.
Interactions on Instagram Stories all feedback to the algorithmic rule regarding however smart content is and the way engaged user’s square measure with it.
It’s, therefore, an honest manoeuvre for brands to use reaction sliders to spice up their engagement rate.
Most of the time, brands use this feature with heart eyes, to gauge how much their audience like a product.
However, their square measure several inventive ways in which to apply the slider on your Instagram Stories, check out the example below from Colourpop Cosmetics:
- Countdown:
A recent addition to Instagram Stories, the numeration sticker may be a nice feature for brands to push competitions, sales, and announcements.
Users will set reminders for the counting point in time, and makes receive this information so that they grasp precisely what percentage (and which) of their audience square measure most engaged.
This data is another great feature for helping build community, and we can see Instagram continuing to develop these kinds of features in 2019.
- Explore the data behind your Instagram account.
- Research the appropriate time for posting on Instagram.
- Track your follower growth overtime
- Understand your post engagement
- Story Templates:
You might have noticed an emergence of Story Templates being used by influencers and on-trend brands on Instagram Stories last year. These are nicely designed templates that can be screenshotted and completed by users, predominantly so their followers can get to know them.
As you can see, these templates are branded by the influencer who designed them. When their followers screenshot them and fill them in on their own Instagram Stories, they are essentially doing their social media marketing for them.
There is a great opportunity for brands to get involved here Think about your target audience and the things that they engage with. Then make a Story Template in your company branding for them to complete and share. Fill it in yourself too, as it’s a great way to give your followers some more information about your business or company culture.
- Location Stickers:
Instagram is all about community and bringing people together over shared interests. Increase the discoverability of your Instagram Stories by always tagging locations.
They will be added to that location’s Official Story, and therefore people that don’t follow you will be able to watch them. These kinds of quick and simple trick will get you far more impressions on your Stories.
Conclusion:
Well, this is our list of the most of how to use Instagram stories for business through some digital marketing tactics with the help of Instagram stories.
