Voice searches have been the hot favourite topic due to its increasing popularity and elevating metrics contributed towards the traffic generation. Voice searches may not be as opted as much as the conventional method of searching but blatantly ignoring this concept will prove to be a bad marketing strategy. There are multiple benefits a voice search offers to a user which is why it is becoming more and more popular. Whoever opts for it mostly does so due to the ability it offers the privilege of multi-tasking. It doesn’t ask you to invest a lot of efforts as you can search the web, handsfree.
Why is voice optimization important for businesses?
As per the studies suggested by marketing experts, voice searches are majorly used for location searches. Even while driving or while travelling, users are most likely to search for your location via voice searches. Therefore, if you want to opt for a search method which is up and coming along with providing utmost convenience to your users, you should consider optimizing your voice searches. Voice search optimization has become the new search engine optimization. SEO services, when introduced was considered complicated, unpopular but religiously opted by every marketer. This is the exact stage voice search optimization is at. You can easily analyse, comprehend and adopt the following methods to optimize the voice searches for your website.
- Optimize the featured snippets: Featured snippets are a new tool introduced by Google where you will find the best and the most relevant answer to your query on top of the search engine result page. This was particularly developed to offer convenience to the voice searches. You need to help Google and make it easier for it to locate you and construe the answer to the queries made by the users. The answer or the solution could be a definition, statistics to support your answer, a listicle or so on.
- Keyword optimization: It is a known fact that there is a considerate difference between what people type and speak. For instance, when a user is looking for an SEO agency, if they type, it will simply narrow down to “best SEO agency”. However, if they speak, they will tend to ask questions like “Which is the best SEO agency in Mumbai?” because speaking requires less efforts as opposed to typing. Therefore, you need to optimize your keywords, look for the most searched questions and prepare your content accordingly. There are various tools available on the web where all you have to do is type a keyword and it will display a string of most commonly asked question, based on the keyword.
- Optimization of structured data: Search engines may find it difficult trying to comprehend the content on your website. The structured data enables the search engines to crawl through your site smoothly and peacefully whilst helping it to comprehend the content on your website properly. It doesn’t have a direct impact on the traffic generated to your website but it does elevate voice searches by demonstrating the bearing your content offers on the queries made. You can use a tool named Structured Data Testing Tool offered by Google to check the performance, once you have executed structured data mark-up for the pages which have been voice optimized.
- Refurbish your old content: Optimization of every aspect, whether it is for SEO or Voice search, your content always needs to be updated because Google doesn’t entertain stale content. Similar is the case with your users. If you write a blog about “SEO trends in 2018” it won’t get you any traffic in 2019. Therefore, it is always a wise decision to invest resources in content marketing.
- Develop Actions in Google: Using Actions on Google will make Google assist or Alexa communicate and grasp your content better. These actions make it possible for users to have consecutive conversations with your content or app, if you have one. Make sure you don’t create these actions just “for the sake of voice optimization” and actually make useful actions.
- Mobile optimization: It has been widely accepted by marketers that mobile optimization is not just an option anymore but a necessity. What tangles voice and mobile optimization is the fact that most of the voice searches are detected from mobile devices. Therefore, optimizing your voice searches and mobile web pages go hand-in-hand.
Conclusion
Accepting the updating changes has led the world to embrace digital marketing with open arms. However, if at all you do feel voice optimization is not your cup of tea, you can always consult Digital Hangover which will resolve all your digital marketing concerns with sincerity, ease and quirk.
