In this age where it is obvious that social media trends have been altering faster than the changing weather, changing social media marketing trends an inevitable consequence of it. Trying to predict these trends or even keeping up with them can be overwhelming.
Here are some of the social media trends which are predicted to be the most adopted in the forthcoming years.
- Live platforms and videos
Today; Facebook, Instagram, LinkedIn have live platforms. There’s a live feature everywhere which indicates that videos will only get bigger and bigger in the impending years. Additionally, people now have the fastest data network, some even experiencing 5g. This will further fuel the demand and acceptance of videos. When you create a particular video, especially an informative one, you can create short clips out of it and release it later, make a podcast and create a blog post out of it as well. This indicates that you can create a lot of pieces of content with just a video. This further elevates the engagements you’ll receive from the videos. Features like Simulcast make it easier for you to go live on Facebook, YouTube, Twitch and LinkedIn at the same time. Amazon also plans to come up with live streaming where if you have products out there, you will also be able to run live streams as well.
- Voice Search
It’s safe to say that we are gradually moving past the age where we’d Google every question we had. Now, people are just asking Alexa or Google Home instead which is extremely primeval. Almost 40% of the total searches, made through mobiles, are voice searches. Therefore, we know for a fact that voice searches are going to get bigger eventually. Therefore, you should consider optimizing regs zero which is where these voice search devices pull out the answers from.
- On SERP SEO
The rising count of zero-click searches has escalated through the year. What is a Zero-Click Search? It means your users will land on the search result page but will not have to actually click on the website as they will get their answers on the no-click result. You have to ensure that you are ranking on that particular page. You have to optimally utilize the on SERP SEO which means you have to optimize your meta tags and descriptions. For e.g., you rank for a search result like “Basics about digital marketing”, you can add a link like, “To consult a digital marketing agency contact us at” which is a splendid way to increase brand awareness.
- Spiking presence of Augmented Reality
This technological wave is surely a compactly adapted trait but is extremely acceptable. Augmented Reality, popularly known as AR, has been primarily propagated by Snapchat’s face filters which are one of the most common means of entertainment amongst the millennials and hence serve an amazing platform to put your brand on the map amongst the youngsters. AR holds the skill to showcase what could have been in front of you and looked like, but it actually isn’t, almost like an alternative reality. Similarly, as the name suggests, VR or Virtual Reality also holds the power to transport you into an alternative reality but is less absorbing. Though highly expensive, if you do have the budget, incorporating tech into your platform unique way to market your brand.
- Influencer marketing will evolve further
Over the years, TV advertisements displaying celebrities with hostile sales pitches have left their days behind. They don’t attract the audience anymore. The influencers on social media are no less than celebrities but they still feel common and relatable. Therefore, reliance on influencers for reviews and testimonials on products will increase furthermore. Influencers have become a highly trusted way to pitch your brand to the audience without coming across as too commercial.
Conclusion
Social media is undoubtedly a tool which any digital marketer cannot afford to eliminate in their digital marketing strategies. It offers endless business opportunities creating brand awareness and increasing customer base. If at all you face any concerns or want your social media marketing skills to be sharpened, you can consult Digital hangover where a bunch of digitally updated team will ensure provide all the social media hacks necessary.
