Introduced in the year 2003, LinkedIn is a proficient networking space used for development. Typically, LinkedIn is generalised as an application or a website for professionals and employees to post about their work summary, their distinctive accomplishments, post their C.V. and various other relevant elements. However, it also provides opportunities for businesses to showcase their recently launched products and services giving them a fair chance to network with the relevant people and potential clients. Similar to every other social media and digital space, LinkedIn also has a chatbot where you can communicate with other users via messages.
With respect to business, LinkedIn can be a potent instrument to collaborate, share worthwhile practices and also for targeted marketing activities. An independent association can also partake in various groups which will inflate their contacts.
Setting up your profile on LinkedIn: Creating a LinkedIn profile is not a difficult process. This profile will help you create awareness about your brand and its products, services and USPs. Along with setting up this account, keeping it updated holds equal importance. If you become inactive, this will lead to losing followers. In order to stay connected, it is important to update your profile whenever necessary. Additionally, you can also keep changing your background graphics, images and more. Add the URL of your website to your profile and make sure you keep your website updated as well. You can also add videos to introduce yourself and your brand. This will build trust and establish a personalised attempt made on your part to interact with your followers better.
Advertising on your business profile: LinkedIn can also be used for digital marketing of your brand. You can initiate target marketing here as well. There are two tools namely the LinkedIn Ads and LinkedIn Matched Audiences which you can use to personalize and advertise your brand to people who are actually interested in it. The types of targeting available with LinkedIn include:
- Website Targeting- This will enable you advertise your brand to the LinkedIn members who have already checked out your website.
- Account Targeting- This enables you to communicate the decision-makers which fall within the boundaries of your account.
- Contact Targeting– This will allow you to link and even amalgamate your contact list and prepare a personalised audience for your brand.
Analysing the results: As important as it is to follow all these aforementioned steps, you have to ensure that you also measure the success of the implementation of all these tools. This concern can be resolved using the key metrics. The success of your profile on LinkedIn can be measured by the following yardsticks:
- Generate a spreadsheet: You can track which activities you do are generating desired results and which activities are proving to be setbacks.
- Analytics: you can use the analytics to evaluate the official page of your company and parallelly, you can also track the number of flowers you gain or lose over time and how you can use this number to your benefit. These analytics will also give you a record on the number of reach or impression, likes, shares, comments you receive for a time period you select. This tool can additionally be used to measure the traffic generated and directed towards your website. Once you have the results, you can weigh them against that of your competitors and the predetermined standards you have set.
Generating leads: You can use LinkedIn to generate leads for your brand in the following manner:
- Summary: Draft a summary which will express your ideas and your offerings in a lucid and interesting manner. Try to create a summary that you acknowledge the problems faced by the general people and your brand or service is the solution to all those problems.
- LinkedIn feed: Direct your LinkedIn feed towards topics which you are a master at. Let your audience focus on your strengths and the command you hold over a certain subject.
- InMail messages: Create a balance between when to message a previously drafted script and when to customize your messages to the other party. When you are reaching out to a new addressee, make sure your draft a message which coherently gives them a background about your brand.
- Keep a track: Always monitor and observe the special occasions you are notified about. Occasions like promotions and work anniversaries can be effectively used for your benefit to communicate and reach out to new people.
Conclusion
LinkedIn marketing is a compact concept which is a huge part of the social media marketing and to avail all these services, you can contact Digital Hangover where a team of expert enthusiasts will cater to every digital marketing need you may have.
