Hashtags are just about everywhere. However, more often than not people don’t seem to realise the importance of them. In this article we will be discussing the role of hashtags in today’s world. Let’s get started.
So, what are hashtags? Hashtags signify the theme of your content. A hashtag is made out of a pound sign attached to a word or a phrase without spaces. A hashtag essentially becomes a hyperlink that when clicked, takes you to a search results page of that tag.
What is the purpose of a hashtag? Hashtags are a way for people to search for content on a given topic. It is a great way to filter down the numerous online content available and find people with the same interests as you. Brands use hashtags to promoting themselves and grow their engagement with their customers. It is a way to throw your brand into online discussions, which then allows you to chime in on the shareable moments your brand has with its customers.
Although hashtags are commonly associated with Twitter, they frequently appear on other social networks like Instagram and Facebook. Let’s discuss how hashtags function on different platforms and their role in social media marketing.
Twitter is essentially the birthplace of hashtags. Brands can easily use Twitter hashtags to engage in conversations about a certain topic or create a new hashtag to promote themselves. You must be thinking, well, how do I create my own hashtag?
Hashtags can carry the message of an entire marketing campaign for really savvy brands. Make sure you have well, multiple brainstorm sessions to come up with a short and sweet hashtag to achieve that. Check whether it’s already in use or not and then promote it on all social media, as much as possible. Monitor the kind of people that use it and interact with them whenever it makes sense.
If you use a pre-existing hashtag, make sure to look it up and find what it’s about.
Instagram is all about images, and each hashtag contains a visual feed of all the posts that share the same tag, whether it is displayed in the image caption or down below in the comments section. Instagram is almost powered by hashtags.
No matter what you are doing – whether you are holding a contest or giveaway, or working on a digital campaign, you want to maximize the social media reach for your posts; you want as many people as possible to see it. The best way to do that is by using trending hashtags on Instagram. These are the hashtags people are using and they guarantee that the IG post you spent so much time creating, won’t go unnoticed.
Now, Facebook hashtags work in a different way than others. This is because Facebook is much more about people and groups. Most people rarely use hashtags on Facebook, like to describe some kind of situation they are in or some kind of emotion they are experiencing. They search for friends and pages on Facebook and not really hashtags. But that doesn’t mean that hashtags are useless on Facebook. Hashtags have a really specific use on Facebook, especially in terms of business. They are really useful when brands want to connect a series of Facebook posts.
Bottom line
Hashtag is a really cool tool to help your business grow in the field of digital marketing.
