What is an SEO report?
An SEO report provides your purchasers easily-digestible summary of their site’s current SEO performance and the way you plan to form it higher. The report ought to clearly show your consumer however their website is performing arts and justify your current strategy.
It’s also important to remember that every client will require a different SEO strategy, have different objectives, and present different challenges. So, make sure the information you put in the report is customized to the client.
Things to be included in an SEO report
- Traffic Analysis:
The major goal of any website is to increase traffic, so it is apt to pull the SEO agency’s client traffic report. Higher traffic means that the website has been chosen by searchers as the answer to their query.
In order to analyse the website traffic for your client, you need access to their Google Analytics. Try to view the traffic by country-wise.
By using Google Analytics, you should find out the traffic to your website over a period of time, from a specified campaign, the number of visits a particular page has received and also the Click Through Rate (CTR).
- Conversion Rate and Goal Completion:
The main reason for enlisting conversion rate in the SEO report is to understand the users move throughout the client’s website and what is the reason why your goals aren’t able to complete.
In order to calculate the conversion rate, the formula is ordered upon/sessions. Higher conversion rate means better ROI which means that the customers are satisfied with your SEO services and this develops brand loyalty.
There are many things that raw data alone can’t help you but the raw data mixed with the analytics data will give you a better understanding as well as opportunities to optimize and engage the customer.
- Page Speed Insights:
Just like Google Analytics is used to determine the traffic. Similarly, Page Speed Insights is another tool that is provided by Google Analytics. This tool is used to determine the speed of their page as well it also recommends a solution for the site’s problem.
Even if this particular tool is not much important in the short run, but it is a very important part of user experience.
One image or video will slow a website down drastically. In some cases, this tool could reveal crucial technical problems which will be harming their SEO performance.
- Bounce Rate and Time stayed:
Knowledge about the Bounce Rate or the period a person has stayed on the website is not much important for an average SEO agency. But it is important to understand the user’s behaviour which has a huge part in this.
If the bounce rate for any website is high, well that SEO agency is into some serious trouble. Let us ease your worries as Google Analytics has a solution for this too.
When you are focusing on this problem, the solutions always lies with the core pages of your website and also increase the outbound links to your websites.
- Backlinks:
Backlinks are particularly important for SEO because they speak to a “demonstration of approval” starting with one site then onto the next. Generally, backlinks to your site are a sign to web indexes that others vouch for your substance.
On the off chance that numerous locales connect to a similar page or site, web crawlers can derive that substance merits connecting to, and along these lines additionally worth surfacing on a SERP.
In this way, procuring these backlinks can positively affect a site’s positioning position or search permeability.
- Keyword Rankings:
Keywords are significant in light of the fact that they are the linchpin between what individuals are scanning for and the substance you are giving to fill that need.
Your SEO agency’s objective in positioning on web crawlers is to drive natural traffic to your webpage from the web search tool result pages (SERPs), what’s more, the watchwords you target (which means, in addition to other things, the ones you incorporate into your substance) will figure out what sort of traffic you get.
Keywords are as much about your group of spectators as they are about your substance, since you may portray what you offer in a marginally unexpected manner in comparison to certain individuals request it.
Conclusion:
Creating and sending SEO reports may not be one of the most exciting parts of the job, but it sure is one of the most important. It gives all parties a better sense of what’s going on and helps create the path to get a website moving up in the search engines.
All it takes is a proper understanding of all the factors that go into developing an effective SEO report. And over time, the process becomes much easier to handle.
