The onset of the Internet has given a new dimension to the concept of marketing. Earlier, marketing was all about making a suggestion to the audience. But today, digital marketing has redefined this concept. It stresses on making the ‘right offer’ at the ‘right time’ to the ‘right audience’. Today, digital marketing is the primary […]
With the emergence of new content formats and features, blogging still remains central to an effective digital marketing strategy. Having a blog-posting strategy in digital marketing that resonates together with your audience will help with your goal of generating more leads for your business. It also helps establish your business as an ideal leader in […]
Coronavirus has pushed many businesses to reconsider their current strategies or business models. With many people in quarantine, the digital marketing landscape has changed dramatically. 45% of the consumers are using social media more than before March. Organic searches are up by 33% as information on COVID-19 continues to arrive. So how do you create […]
[sc_fs_multi_faq headline-0=”h2″ question-0=”what is SEO? ” answer-0=”It stands for search engine optimization and simply put, it is a technique that determines just how easy it is for Google to find your website.” image-0=”” headline-1=”h2″ question-1=”How does SEO work?” answer-1=”SEO works by growing the amount of traffic and increasing the chances of your website to be […]
The technology has changed the way of marketing and the world of marketing has taken a shift from traditional marketing to digital marketing, and social media marketing in particular. Smartphone users have increased and businesses have started targeting ads in social media. In this article, we will discuss the evolution of social media marketing over […]
[sc_fs_multi_faq headline-0=”h2″ question-0=”What is social media monitoring? ” answer-0=”Social media monitoring makes it possible to see what’s being said about your brand. It is a way of finding out what people are saying about your company and where they are saying it. ” image-0=”” headline-1=”h2″ question-1=”Why social media monitoring is important? ” answer-1=”If you are […]
Google releases algorithm updates every now and then. Most are minute tweaks here and there. But, some Google algorithm updates have made a significant impact on Google SERPs over the years. In this article we will be taking a look at some of the most influential algorithm updates. So, let’s get started. Panda (February 24, […]
[sc_fs_multi_faq headline-0=”h2″ question-0=”What is a mobile-friendly or mobile optimized or a responsive website?” answer-0=”Well, a mobile-friendly website is a mobile version of a site that provides the user with a good or a “friendly” perusing experience when he pays a visit. The problem of many current websites is that the user experience on mobile devices […]
[sc_fs_multi_faq headline-0=”h2″ question-0=”What is real-time marketing?” answer-0=”Real-time marketing refers to the marketing that is based on up to date events. Instead of creating a marketing plan in advance and adhering to a fixed schedule, real-time marketing involves creating a strategy focused on current, relevant events and immediate feedback from customers. ” image-0=”” headline-1=”h2″ question-1=”What is […]
You ever wonder, “What is branding?” Well, when you think about Pepsi, Coca-cola, what comes to your mind? Soft drinks right? That’s branding. Branding is very important. Every company dreams of having a brand like McDonald’s, IN-N-OUT etc. If you could have one of those brands, you have created a multi-billion dollar company. When you […]
