Website planning, creation and optimisation is a vital part of website, otherwise nothing you do will ever be good enough. It helps you to interact and convert users once they land on your website. As a business owner, you’ll forget to place yourself in your customer’s shoes once during a while. But considering the questions […]
Back within the day once you could pick between print, TV and radio, measuring ROI was pretty tricky. But we’ve come an extended way. As a business-to-business marketer, you wanted to understand whether Facebook advertising or LinkedIn advertising would bring me the foremost value. With the emergence of social media, marketers, business owners and corporations […]
Imagine having an employee who, 24 hours a day, 7 days a week, would go out there and get you customers. This is exactly what Google Ads is for small business owners. In this article, we are going to be covering 6 major benefits of Google Ads. So, let’s get started. # Top spots The […]
Many new marketers and businesses still consider SEO and PPC as mutually exclusive. If you approach these search marketing strategies like two warring factions, then you’re getting to miss out on one profitable opportunity. When it involves digital marketing, especially if you’re just starting, there’s always the question about SEO vs. PPC or together. Measuring […]
Every business and website owner dreams of ranking favourite on Google. Unfortunately, high rankings rarely happen by chance. Even the foremost skilled and knowledgeable marketers struggle with getting the top-ranking spot. SEO ranking factors have changed tons over the years. Search engine optimization techniques that worked even 5 years ago won’t cut it today. So […]
If you are into digital marketing, you probably might have come across the terms SEO and SEM. In this article, we will be discussing the difference between SEO and SEM and which one should you prefer. So, let’s get started. First off, what is SEO and how does it work? SEO or Search Engine Optimization […]
Coronavirus outbreak has taken the world by storm, let alone digital marketing and let alone PPC as well. Yes, you read it right! Coronavirus has had a major impact on the pay-per-click industry. However, the question is, what can you do as an entrepreneur to avoid the pitfalls that the Coronavirus is bringing. Some impacts […]
Digital Marketing has been the prime component of marketing in recent years. If you have a website, getting as much traffic on it, as possible will be your most important goal. Simple as that. One of the best approaches to generate optimum traffic for your website is the implementation of the pay-per-click model. So, let’s […]
