Are you learning about search engine optimization and interested in pushing your website to the top of the search engine results for your targeted keywords? Well, then this guide will definitely shed some light in making you understand how exactly this works. Search engines use a series of algorithms that examine massive amounts of information, break down it into directories, helping organize it by categories of what you are looking for, and helping to return worthwhile information from the web.
The search engine algorithm can be broken down into listed below parts:
- Keyword analysis
Search engine makes every effort to comprehend what you are searching for. This is the only way it can provide relevant results. With the help of language models, search engine is able to decipher your intention, thus knowing what to look up in its index.
- Search query match
Analysing keywords is one thing, but matching search query is much more important. Search engine looks for webpages that exactly match the search query. It looks up your terms in the index and searches for those websites which most closely match the required information. This is done by analysing details such as whether the keyword appears in titles or headings and how often it appears on a page.
- Page ranking
When searching, you don’t care how many pages include information on your subject matter. All you care about is finding the right information. And that is what search engine attempts to deliver. For a typical search query, it’s not out of the question for there to be tens of millions of websites with relevant information. So, to ensure that search engine provides the best results, its algorithms get to function. Search engine algorithms examine hundreds of diverse aspects to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a decent user experience. Search engine knows that the freshness of results matters more for some searches than others. For instance, a query like “What’s new on Amazon Prime Video” requires super-fresh results because searchers want to know about movies and TV shows that were recently added to the video-streaming platform. As a result, search engine prioritizes search results that were published or updated super recently. For queries like “best smart watches,” freshness still matters. In other words, a list from 2015 is unlikely to be of much use because smart watch technology moves fast. Search engine knows this and shows results that were updated or published in the past few months.
- Context matters
Not everyone is served with the same search results, even if they search for the same keywords. A range of aspects come into play when generating results. These include past search history, search settings, and location. For example, searching for “top restaurants” as a user in New York will generate different results than the same search for a user in Mexico.
- Returning the best results
Search engine knows that people perform searches for a reason. Comprehending this reason helps to return better search results and creates more satisfied users.
So, there you have it. With this information in mind, you may find it easier to build and optimize your website for search engines.
