You could have thousands of visitors coming to your website but if you don’t know the correct number of visitors on your website or what they do after they visit your website, then there is no point in having one. It is highly advised to sign up for Google Analytics tool which can grab those stats so you have an idea about your audience and how better to engage them.
Google Analytics is a tracking token that works by including a block of JavaScript code on your website pages which starts the tracking operation as soon as someone visits one of those pages. It gives you information such as people who are coming to your website, what page they are visiting, when they are coming (Facebook, Instagram, YouTube etc.), and the best part about it is that it’s free.
In this article, we will discuss the things you can do with Google Analytics. So, let’s dig in.
Website indexing
If you are using Analytics, Google automatically knows that you have added a page to your website. How it does this is when that page goes live, it triggers Google Analytics to add it to the index within a matter of hours.
Understanding your visitors
Sessions to a website means the interactions an individual has with your website within a given time frame. This means you can average that data out over a period of time and see how many individuals are coming to your website and interacting with it. This could be done on a daily, weekly, or monthly basis. You can even see statistics about your visitors such as their age range, gender, and other things like that.
Set benchmarks
Google Analytics allows you to give benchmarks and if you see a sudden dip in your website traffic, you can react to it. So, if for example, you have uploaded a page that violates Google’s terms and conditions and it is not being listed in the search engine, you can react by d-listing that page, informing Google about it and hopefully getting that traffic back up.
Manipulate bounce rate
When someone lands on your page and they don’t scroll down, they don’t click on a link, they don’t watch a video; basically, they don’t do anything for a meaningful period of time, which is 30 minutes by default, then that’s considered to be a bounce. You can manipulate that and tell Google to reduce the bounce rate on your website. Google displays this bounce rate metric through Analytics.
Create sales funnels
Let’s talk about goal conversion. Ultimately, we want someone to land on our website and pick up the phone or submit a contact form or buy a product from you. So, you can specify via Google Analytics what that goal conversion will be. So, let’s suppose it is contact form submission. The funnel is how they reach that point. So, we create a funnel which comprises 3 simple steps: Land on the home page, go to the contact page and hit submit. The reason funnels are so important is that even if the goal isn’t completed by a particular individual, we can see in which step they dropped out of that funnel. You can react accordingly by telling your web developer to fix the issue.
Bottom line
Having a website and not having Google Analytics is like driving an expensive car with a blindfold on. You will have no idea where you are going. It is a must-have tool for anyone interested in growing their website with digital marketing services. So, install Google Analytics now and see your business flourish.
