It takes money to make money. Well, more often than not, this phrase is true. If you want to expand your brand and grow your business fast, then you have to come up with a brilliant digital marketing strategy. Your business should be very visible in the online world because your potential customers have moved online where they are actively searching for products. But before you work out a strategy, here are few facts you should know about. So, let’s begin.
- Mobile dominates
74% of people use their mobile phone to help them with shopping. In a world of more than 7 billion people, more than 4 billion of those use mobile phones which are incredible. 88% of the mobile searches are for local businesses which makes your business location an important factor
- Grow together
81% of marketing and advertising experts think that digital marketing technologies will lead their jobs to switch within the following 2-3 years but there are only 14% of those who know how to transform themselves. Now is the perfect time to be upscaling as digital marketing is one of those areas that you need to stay on top of, because it is changing year-on-year.
- Content most definitely is king
It is the easiest way to deliver value to your potential customers. Potential customers are not going to turn into your customers just like that. So, if you want them to convert, you are going to have to offer them something first and content is the most effective digital marketing service. Blogs have 63% more influence over purchasing decisions than newspapers. Articles with photos and videos in it receive way more views.
- Get the upper hand
On Facebook, there are 40 million active small business pages but only 2 million of those pay for advertising so there is a huge opportunity there. A vast majority of those 40 million do not use advertising simply because they don’t know how to do it. Now Facebook is incredibly helpful, providing great insights into every piece of advertising content that they provide.
- Know your audience
On social media, people between the ages of 55-65 are more than twice as likely to engage with branded content than those 27 or younger. That being said, you need to make that judgment on your own, you need to know your audience and how to target them.
Bottom line
Numbers and facts, however, are ever changing. It is important to stay updated with the current market and plan your digital marketing strategy accordingly. After all, knowledge is power.
