What do you mean by social media optimization? Most of us create our social media pages and profiles, and then just prioritize creating content and growing our following. While there is nothing wrong with it, there is also some merit in doing a little cleanup, especially when you want your pages to look more professional and presentable to your growing audience, and getting your brand’s message out there.
Perform a social media audit before you start implementing any tips though. This will give you an idea of how wide and deep your social media presence is, where you can improve while optimising your page and at the same time give you a clear picture of where you stand. But, how do you optimize social media marketing? In this article, we will discuss ways to get your social media profiles optimized.
Social media profile images and photos
- Check every photo that you use for your profiles. Ensure that all of them fall under the right dimensions that are specified for each profile. Not all social media platforms are the same. A Facebook photo may not necessarily look good on your Twitter. There are optimal image sizes to make sure that they are clearly seen and highlighted. At the same time, they will perfectly fit in the design of the platform. Do a quick Google search to find out the correct standard image sizes if and when a platform changes.
- Aside from optimising for size, you should also optimise for the best photo on the profile. Facebook images for example, are meant to be personable on profiles, but they should be professional if they are placed on pages. Twitter pages should clearly show your face while Instagram photos should be of very high quality, and should reflect your mood.
- Social media marketing requires consistency. Don’t have multiple images for different sites. Having consistent photos will help you to be recognized easily and increase the chances of people following you. The more frequent and prominent you display your logo or face picture, the more likely chance you will get a user to follow you across all channels.
- Lastly, manage different photos that are being posted or tagged on your page to make sure that they convey the right brand message. You can do that by putting restrictions in your settings so that each photo that you are tagged in, can be reviewed and approved before they appear on your Facebook page.
Profile handles
Just like photos, keep your handles, otherwise known as usernames, consistent across all platforms for easy recognition. Users can easily search for your content if you have one handle across all profiles.
Keep your handles simple. It will make it easier for others to tag or mention you. Don’t try to make it too cool or flashy like you did with your sixth grade email id.
Social media bios and description
How does social media optimization work? It works much like SEO in that the goal is to generate as much traffic and awareness as possible. Your bio or description is the most findable part of your profile. Start putting important keywords and search queries so that search engines can automatically understand and index you. Use tools like Google’s Keyword Planner or SEMrush to search for niche keywords in your category. Don’t just put keywords lazily, use them properly just about anywhere you can integrate text that isn’t your name.
Link your profiles together
Start linking people to your other social media accounts. Display your profile so that users will be able to follow you on those other accounts.
Bottom line
Any top-notch marketing agency will surely follow these tips and if you want to successfully optimise your social media profiles, you should too.
