Social media and other virtual mediums of communication and entertainment have created a storm among every generation across countries and it doesn’t seem to be dying down any time soon. Under these circumstances, why is it important to have a strong and impactful digital presence? Your brand is the value and the importance it holds in the eyes of your audience. It is a requisite which has to be performed by every marketer. Your brand image should also be flawless when it comes to your online digital presence. Your digital presence is nothing but the virtual version of the brand awareness you have in the traditional market.
Why do you need to have a strong digital presence?
The answer to this question is pretty simple. It’s because everyone has resorted to the solutions available online for every problem, they face offline. Your product or service should come across as a solution to their problems. Furthermore, people never fish for a card or physically visit your work of place if they want to have the first interaction with your brand. They will straight away look you up online. Therefore, you need to have an influential online presence as it is most likely to be the first interaction your customer will have with your brand.
Once you have created a strong digital presence, it is equally significant to maintain, monitor and measure this digital presence you have worked so hard to create. This should be a significant agenda in your digital marketing strategy. Following are some of the methods or tools you can adopt to measure your digital presence.
- Mentions and social media reach: Social media is a great platform to make or break someone’s reputation. There are many customers who will mention you in their feeds giving a positive review. And many times, you’ll also come across some customers who will post a negative review. Both positive and negative reviews are equal contributors when you want to measure your social media and online presence. The follow ratio is also an important factor which contributes towards a healthy online presence.
- Google Analytics: Being one of the most productive tools, Google Analytics is a boon mainly because of the countless number of services it offers for free. It is an excellent tool if you want to measure the success of the online marketing strategies you have already implemented. It will lay down the sources of traffic which are directed to your website. When you measure the success of your website across the various channels and mediums available on Google, it will give you the results of the efforts you have been investing in your brand image and online presence.
- Surveys to gather feedback: Holding a survey is the easiest way to gather feedback. These feedbacks should be taken seriously as they will help you understand whether your audience has embraced your brand wholeheartedly or they have unresolved concerns and disputes on hold. Moreover, if you do come across negative feedback, you can rectify it and later market this point with subtly on your part.
- Organic traffic: Generated primarily because of the community, visibility and reach you have online, organic traffic is an untampered way to measure your success online. It is driven to your website solely because your users stumbled upon your website through non-paid mediums. This truly showcases the success of the strategies you have implemented to build your digital presence.
- Results of Pay Per Click: PPC or Pay Per Click is a mode of online advertising where you pay for every click that is made by the user to the owner of the particular website or platform where the ad is displayed. It is important you measure the traffic generated through the PPC to measure how presence you hold virtually and whether your content is in conformity with your audience and if they connect to it.
Conclusion
Computing brand awareness can be a complex activity but performing it is mandatory because making efforts without judging the results is not a healthy way to function as it will stagnant the growth of your brand. This is why Digital Hangover, along with its team of lively and efficient employees, will not only measure the presence you have built online but also monitor it from time to time.
