[sc_fs_multi_faq headline-0=”h2″ question-0=”What is real-time marketing?” answer-0=”Real-time marketing refers to the marketing that is based on up to date events. Instead of creating a marketing plan in advance and adhering to a fixed schedule, real-time marketing involves creating a strategy focused on current, relevant events and immediate feedback from customers. ” image-0=”” headline-1=”h2″ question-1=”What is a real-time campaign?” answer-1=”There are countless examples but here is one that will make you understand the concept a little better. When iPhone 6 first came out, a lot of people complained that it bends. Apple received a lot of criticism from all around the globe. Kit-Kat used it to their advantage and came up with a campaign.” image-1=”” headline-2=”h2″ question-2=”Why is real-time marketing important?” answer-2=”Relevance really matters and everybody is moving to real-time. This is because the purchase cycle is getting really short. People are making decisions much faster than they ever have before and therefore you need to speed up your decision making process as well.” image-2=”” count=”3″ html=”false” css_class=””]Marketing has evolved a lot over the years. Marketing is no longer an 18-month campaign driven world. You have to think about how to do marketing in a fundamentally different way. Enter real-time marketing.
What is real-time marketing?
Real-time marketing refers to the marketing that is based on up to date events. Instead of creating a marketing plan in advance and adhering to a fixed schedule, real-time marketing involves creating a strategy focused on current, relevant events and immediate feedback from customers.
What is a real-time campaign example?
There are countless examples but here is one that will make you understand the concept a little better. When iPhone 6 first came out, a lot of people complained that it bends. Apple received a lot of criticism from all around the globe. Kit-Kat used it to their advantage and came up with a campaign. Their slogan was – “We don’t bend, we break.”
Kit-Kat is not Apple’s rival in any form. They don’t make similar products or anything; not even close. Kit-Kat simply made the most out of the on-going situation. That’s a pretty neat example of real-time marketing.
Why is real-time marketing important?
Relevance really matters and everybody is moving to real-time. This is because the purchase cycle is getting really short. People are making decisions much faster than they ever have before and therefore you need to speed up your decision making process as well.
Thousands of entrepreneurs, business owners, executives etc. from around the world are operating on their time-table. The problem is most people are not focused on “right-now”, because that’s when your buyer is ready. You have got to turn the equation around. Rather than what you are trying to sell, it’s about how you can facilitate a potential customer to buy.
If you can have a relevant conversation while the customer is in the moment, they will respond. You know they want it and you have to demonstrate that you understand that. If somebody is walking past the cafe, you want to be able to make an offer to them straight away because they are there and they are in the moment. That’s why real-time matters. It not only builds sales, it builds relationships.
Social media marketing in the future is increasingly going to be based on “sense and respond”. You sense something and you respond. That sort of agile marketing is going to be the hallmark of a successful company moving forward.
Few tips that might help you in real-time marketing:
- Stay alert to upcoming events and trends and try to respond as early as possible, with suitable content.
- Make sure your content is shareable and engageable.
- Make your content unique and simple.
- Know your platforms and target audience.
- And lastly, don’t overdo it. Don’t jump on every chance you get, seek out the good ones and pull the trigger.
Bottom line
If you are looking to establish your business in the digital marketing realm, you have to understand the importance of real-time marketing and implement it in all your brand promotion strategies, period.
