No matter what it is you are selling, you are always going to need a perfect online reputation. A potential buyer will always Google your services and look for reviews before he makes up his mind about any sort of purchase from your brand. A single complaint or a negative review can tarnish your brand’s reputation. If you don’t look good online, then you are losing out on a lot of good business. Online reputation management is all about improving or restoring your brand’s image by eliminating or removing the negative content and replacing it with positive content, thereby gaining credibility on the internet.
Why is it so important though?
For any business, increased sales come from the trust of its customers and if you wish to increase the sales, your brand better project positive reviews online. Customers heavily rely on positive reviews. Studies show that over 80% of the customers make their buying decision after checking online reviews and nearly 50% of those needs at least a 4 star rating. Social media is a trendy tool for increasing sales. Your customers discuss their purchase with their friends and when they find a problem, they will most probably spread the word through social media.
Even from an investor’s point of view, it is important to have a good online reputation. An investor does not know you or your company well-enough and will often make his decision based on the information available on the internet. If you are an investor, would you want to be associated with a company with negative reviews? Of course not.
Bottom line
Online reputation management has become a crucial component in digital marketing over the years. Therefore, if you want your business to thrive and your brand to flourish, you better have an astute ORM plan in place.
