[sc_fs_multi_faq headline-0=”h2″ question-0=”What does it mean to have an online presence?” answer-0=”The internet is everybody’s go-to for reviews and information on products and services. Your online presence is your brand’s existence on the internet that can be found when people look you up.” image-0=”” headline-1=”h2″ question-1=”How can I have an online presence? ” answer-1=”Gone are the days of traditional advertising and yellow page listings were enough to keep new customers coming in and old ones coming back.” image-1=”” headline-2=”h2″ question-2=”How important is online presence? ” answer-2=”Moving to online marketing for a business is absolutely necessary in this digital era whether it is to drive leads or simply inform visitors curious about your products or services.” image-2=”” count=”3″ html=”false” css_class=””]Did you know that in today’s digital world, almost half of the world’s population is connected to the internet? That’s 3.8 billion people and they are not using the internet for social networking only. They are constantly looking for online products and services to save time and money. Yeah! Millions out there are looking for services you provide.
What does it mean to have an online presence? The internet is everybody’s go-to for reviews and information on products and services. Your online presence is your brand’s existence on the internet that can be found when people look you up. If you are already operating a small business, chances are, people are talking about it online
How can I have an online presence? Gone are the days of traditional advertising and yellow page listings were enough to keep new customers coming in and old ones coming back. In today’s world, your business must use the internet to reach out to more clients and customers, and to stay proftable and competitive.
In order to bring in new business on a regular basis, you should start implementing certain online maketing tactics such as:
- A website for your business that brings new visitors to you,
- Top positions in the search engines
- A Google places listing for your contact details,
- A Facebook page of your brand to generate local buzz about your products and services,
- A mobile version of your website
- An online customer follow-up retention system so your customers are encouraged to come back and do business with you again and again.
How important is online presence?
Moving to online marketing for a business is absolutely necessary in this digital era whether it is to drive leads or simply inform visitors curious about your products or services. If you have a business and don’t have a website, you are losing out on great business opportunities. A website alone can help your business grow by using many diferent marketing strategies
As mentioned earlier, even if you don’t have an online presence, it’s highly likely that your customers are already talking about your business online. Why? Because it’s easy to find. That’s where the customer’s first impression is made. People seek what others like. We are all social being and we all want to be “part of the party”.
Your online presence is partially based on how trustworthy you are and how much of an expert you are. It’s important to create a portal that invites this conversation, whether through a comments section on your website or a discussion board.
If your business does not feature in search engines, it’s likely to deter potential customers and point them in the direction of a competitor that has an online presence. By having an online presence, not only are your consumers finding you, but you are also opening doors to new customers that may stumble upon your site from search engines.
Bottom line
If you run a business, move online sooner rather than later. Plan your online reputation management because if you don’t, then it will be left to chance and you don’t want that for your business.
