Ecommerce SEO Services for stores that want revenue, not rankings
Faceted navigation, category pages, product schema and the crawl waste nobody notices until it is costing you. Fixed in the order that pays back fastest.
Most store owners are sold blog posts when what they need is a crawl audit.
It is an easy mistake to sell. Content is visible, it feels like progress, and it produces something to show in a monthly report.
Meanwhile the filters are generating forty thousand crawlable URLs from two hundred products, Google is spending its budget on colour-and-size permutations of things you stopped stocking, and the category pages that should be earning the traffic have ninety words on them.
Fix that first and the content works far better afterwards. Fix it second and you have paid for content that Google struggles to find. If you want the full method rather than the pitch, our ecommerce SEO guide is free and covers it properly.
The five problems specific to stores
01 Crawl waste from filters
Faceted navigation turns a few hundred products into tens of thousands of URLs. Google spends its budget there instead of on the pages that sell. What crawl budget means →
02 Category pages that cannot rank
Ninety words above a product grid does not compete. Categories are where commercial intent lands, and on most stores they are the thinnest pages on the site. Why categories win the money keywords →
03 Duplicate product content
Manufacturer descriptions pasted identically across every retailer selling the item. Canonicals help; original copy on the products that matter helps more. Canonical tags →
04 Product schema and feeds
Price, availability and review markup that stays accurate as stock changes. Get it wrong and you win a rich result that advertises an out-of-stock product. Free schema generator →
05 Discontinued products
Permanently out of stock is a decision, not an accident — redirect, keep and mark unavailable, or let it 410. Most stores do none of the three and accumulate dead weight.
06 Speed on a real phone
Product pages carry more images and more scripts than any other page type, and they are where the money is. Tested on mid-range Android over mobile data. Core Web Vitals →
Category or product — which should rank?
Categories, for almost everything.
Someone searching "running shoes for men" wants to choose. A product page gives them one shoe, which is the wrong answer to that query no matter how well optimised it is. Product pages earn their traffic on brand and model searches, where the buyer already knows what they want.
Most stores have this inverted — hundreds of hours into product descriptions and nothing into the twenty category pages that could carry the whole site. The internal linking work usually matters more here than the copy does.
Shopify SEO experts — and WooCommerce, and Magento
Most of the Indian stores we audit run Shopify or WooCommerce, and the platform decides which levers exist. Shopify restricts URL structure and robots handling in ways WooCommerce does not; Magento hands you more control and more ways to create crawl problems.
"Expert" here means the honest kind: years of working on these platforms, not a badge from them — we hold no Shopify or WooCommerce certification and the audit will tell you plainly which of your issues are platform limits and which are choices someone made.
What it costs
Monthly retainers generally run from around ₹35,000 for a small catalogue to ₹1,50,000 and above for large stores in competitive categories.
Ecommerce sits above services-business SEO at equivalent ambition, and the reason is catalogue size rather than anything clever — a ten-thousand-product store is a genuinely bigger technical job than a twenty-page site. We price after an audit rather than from a rate card.
Should you do SEO or paid first?
Paid first, usually. Not because it is better, but because it answers a question faster: which products and which margins actually convert. That answer makes the SEO work far more targeted, and it stops you spending six months building authority for a category that does not make money.
Then SEO makes the demand permanent. Run in that order it is usually cheaper overall — and if you want both under one strategy, that is performance marketing. The ROAS calculator will tell you the break-even your margin needs before you spend anything.
Who we do this for
"Digital Hangover was crucial to our growth, helping us strategise and achieve significant increases in web traffic. Their deep understanding of digital trends and consumer behaviour allowed us to optimise our campaigns effectively."
DrinkPrime is a D2C brand, so that one is directly relevant here rather than borrowed from another category. Wider client work spans regulated and fast-moving consumer brands — Jaro Education, Dr Batra's, DBS Bank and Yokohama among them.
Frequently asked questions
How is ecommerce SEO different from regular SEO?
The principles are the same; the problems are not. A store has thousands of near-identical product pages, filters that generate crawlable URL permutations by the tens of thousands, manufacturer descriptions duplicated across every retailer selling the same item, and products that go out of stock permanently. None of those exist on a services site, and none of them are solved by writing more blog posts.
Should category pages or product pages rank?
Category pages, for almost everything. Someone searching "running shoes for men" wants a choice, not one shoe — so the category page matches the intent and the product page does not. Product pages earn their traffic on brand and model queries where the searcher already knows exactly what they want. Most stores have this backwards and optimise products while categories sit thin.
What does ecommerce SEO cost in India?
Monthly retainers generally run from around ₹35,000 for a small catalogue to ₹1,50,000 and above for large stores in competitive categories. Ecommerce usually sits above services-business SEO at equivalent ambition, because catalogue size drives the technical workload — a ten-thousand-product store is a genuinely bigger job than a twenty-page site. We price after an audit.
Do you work on Shopify, WooCommerce and Magento?
Yes, all three, plus custom builds. The platform changes which levers exist rather than what needs doing — Shopify restricts URL structure and robots handling in ways WooCommerce does not, and Magento gives you more control and more ways to create crawl problems. We will tell you in the audit which of your issues are platform limits and which are choices someone made.
How long before ecommerce SEO shows revenue?
Technical fixes can move things within weeks, because you are usually unblocking pages Google already wanted to rank. Category and content work compounds over three to six months. Anyone promising revenue on a date is guessing, and in ecommerce the guess is worse than usual because seasonality can hide or flatter three months of genuine progress.
Is SEO or paid better for an online store?
Both, in that order of patience. Paid tells you within weeks which products and which margins actually convert, and that answer makes the SEO work far more targeted. SEO then makes the demand permanent and stops you renting every visit. Running paid first and organic second is usually cheaper than the reverse.
Send us the store. We will find the crawl waste.
You get the technical problems costing you the most traffic, ranked by what pays back fastest — whether or not you work with us afterwards.