Most agencies show you adjectives. We show you graphs.
Marketing that sells, not just yells.
Nine client search-visibility curves, straight from Google Search Console — growth, steady scale, and one honest dip and recovery, not just our best quarter cherry-picked.
We anonymize by industry because Search Console data belongs to the client, not to us. Named references — including clients you can call — are available when we talk.
Six properties. One real quarter.
One quarter, held at scale
Half a million organic clicks in one quarter, held at an average position of 7.1 — this is what search visibility looks like once a property is established. No dramatic ramp in this window because there doesn’t need to be one; the work here is holding position at scale, not chasing a hockey-stick curve.
A weekday rhythm, not a weekend one
2.14M impressions in one quarter for a specialist B2B category, with a clear weekday rhythm — visibility drops every weekend and rebuilds every Monday. That sawtooth shape is itself a signal: this is a professional buying audience searching on a work schedule, not a consumer one.
Two spikes, no matching click surge yet
A 3.9% average CTR at position 10.5 — the edge of page one — is unusually high for that position; most listings that far down convert well under 2%. Two sharp impression spikes mid-quarter, without matching click spikes yet, show new queries surfacing the brand before demand caught up to them.
The best click-through rate in this set
A 5.8% CTR at position 7.6 is the best click-through efficiency in this set — in a niche B2B category, the audience searching often already knows exactly what it wants, and the right listing captures nearly six in every hundred people who see it.
A mid-quarter rise, then a steady hold
Nearly 4M impressions in a regulated category where compliance limits what you’re allowed to claim. Impressions rose through the middle of the quarter then settled back down later — but clicks held steady throughout, which matters more: the quality of what’s ranking didn’t drop even as the query mix shifted.
A real trough, and a real recovery
News traffic is inherently spiky — one strong story day can be worth ten quiet ones. This property shows that pattern honestly: a spike early in the quarter, a real trough through the middle, then successive spikes recovering toward the end. 4.5M impressions in one quarter, shaped the way a newsroom’s traffic actually behaves, not smoothed into an average.
Six-property total for this one quarter: 749.7K clicks and 29.18M impressions — rounded down to the 750K+ / 29M+ figures in the numbers above, so the claim stays conservative. Charts are redrawn from Google Search Console daily-impressions reports for legibility: shapes faithful to the source, real axis maxima, real totals. Nothing here is smoothed to look better than it is — the flat property stays flat, the spiky one stays spiky, and the one with a real dip shows the dip.
THREE MORE, DIFFERENT WINDOWSThree more properties, on their own timeline.
Month one of a brand-new services website
This is what week zero honestly looks like: two flat weeks while Google finds the site, then the first visibility ramp — past a thousand impressions a day before the first month ended. Average position 34.5 is page three, which is exactly where every new site starts. The card below is where the same shape of curve goes with twelve months of work.
Month twelve of a brand-new healthcare website
These are small numbers, and we are showing them anyway — because they are real, and because the shape is the point. Six flat months while the foundations went in, an inflection in month seven, and a curve that has not come back down. Every big property on this page once looked like the left half of this chart.
A real three-day dip, shown as it happened
Average position 7.2 across local dealer queries — page one, for searches where the intent is “find me a dealer near me,” not “read about tyres.” The middle of this window includes a real three-day dip to near-zero, which we’re showing as it happened rather than smoothing over; the platform recovered within days and settled at a stable daily level afterward.
Charts are redrawn from Google Search Console daily-impressions reports for legibility — shapes faithful to the source, real axis maxima, real totals. This page shows nine real properties across four real windows, each with its actual curve shape — nothing here is smoothed or redrawn to look better than the source data.
One method, tuned per industry
Every property above runs on the same underlying system — what changes is the stage. A brand-new site lives on foundations first; an established one shifts toward defending scale; a regulated or news category adds its own constraints on top. The system:
- Measurement before anything. Search Console, analytics and conversion tracking verified first — the graphs on this page exist because the measurement underneath them is trustworthy.
- Technical foundations. Crawl and index control, site structure, speed on a real phone. For catalogues and dealer networks this is most of the early work; skipping it is why most SEO underperforms.
- Answer-first content, mapped to entities. Pages built to be quoted — by featured snippets, People Also Ask, and AI engines — each owning one query territory, never competing with each other.
- Authority, earned honestly. Links from relevance and genuine coverage, never bought in bulk — the approach documented publicly in our link building guide.
- AI-search readiness as standard. Structured data and liftable answers on everything we ship, so visibility extends into AI Overviews, ChatGPT and Perplexity — not just the ten blue links.
Two clients who are named — with permission
"Digital Hangover was crucial to our growth, helping us strategise and achieve significant increases in web traffic. Their deep understanding of digital trends and consumer behaviour allowed us to optimise our campaigns effectively."
"Improving our search engine visibility was challenging until Digital Hangover applied their SEO and content expertise. Their strategic approach boosted our rankings for key educational keywords, substantially increasing organic traffic and inquiries."
Frequently asked questions
Why don't you name the clients on this page?
Client confidentiality. Search Console data is a client's own performance data, so we show it anonymized by industry rather than by name. Named references — including clients you can speak to directly — are available on request during a real conversation.
Is this data real?
Yes — every number on this page is read directly from Google Search Console for properties we manage, each labelled with its own real window. The curves are redrawn from the same reports for legibility, with real axis scales and real totals. Each chart shows its actual shape, whatever that is — climbing, flat, or recovering from a dip. Nothing is projected, modelled, smoothed, or redrawn to look better than the source data.
Why do you show impressions and not just traffic?
Impressions measure visibility — how often you appear when your market searches — and they move before clicks do, which makes them the honest leading indicator of SEO progress. We report clicks, CTR and average position alongside them, but non-brand impressions are the number we hold ourselves to first.
Some of these numbers are small. Why show them?
Because they're real, and because every large property was once a small one. The twelve-month chart from a brand-new website shows six flat months before the curve turned — that's what honest SEO looks like, and an agency that only shows you its biggest numbers is choosing which truth you see.
Why do some of these curves look flat instead of growing?
Because that's honestly what the data shows for those properties in this window. A tyre manufacturer holding half a million clicks a quarter at position 7.1 isn't chasing growth — it's defending scale it already earned, which is a harder job than it looks like on a chart. We'd rather show you a flat line that's real than redraw it to look like a hockey stick.
Want to see what your Search Console could look like?
Send us the site. We'll audit it free, show you the gap between where you are and where these properties sit — and tell you honestly how long the climb takes.