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Home › Marketing Analytics › Cohort Analysis MARKETING ANALYTICS · RETENTION Cohort Analysis for Marketers: Read the Table, Not the Average “Repeat rate: 18%” tells you nothing. Eighteen…
Read more →Home › Marketing Analytics › Customer Lifetime Value MARKETING ANALYTICS · METHOD Customer Lifetime Value (CLV): Formula, Examples and How to Raise It Acquisition cost only means something…
Read more →Home › Marketing Analytics › Incrementality Testing MARKETING ANALYTICS · PAID MEDIA Incrementality Testing: Proving an Ad Channel Actually Works Your dashboard says retargeting returned 12× on spend.…
Read more →Home › Marketing Analytics › Marketing Dashboard MARKETING ANALYTICS · REPORTING Marketing Dashboard: What to Put On It (and What to Leave Off) A dashboard is not a…
Read more →Home › Marketing Analytics › Looker Studio MARKETING ANALYTICS · REPORTING TOOL Looker Studio: Marketing Dashboards Without the Spreadsheet Grind Google’s free report builder — renamed Data Studio…
Read more →Home › Marketing Analytics › Rank Tracking MARKETING ANALYTICS · SEO Rank Tracking: What It Is, What to Track and What It Can’t Tell You A rank tracker…
Read more →Home › Marketing Analytics › DPDP Act for Marketers MARKETING ANALYTICS · CONSENT DPDP Act for Marketers: Consent, Cookies and Analytics India’s data protection law now has its…
Read more →Home › Marketing Analytics › UTM Parameters MARKETING ANALYTICS · TRACKING UTM Parameters: Best Practices and a Naming Convention Most “direct” traffic in an Indian GA4 property is…
Read more →Home › Marketing Analytics › Google Tag Manager MARKETING ANALYTICS · TRACKING Google Tag Manager: Setup Guide for Marketers Containers, tags, triggers, variables and the data layer in…
Read more →Home › Blog › NGO Digital Marketing DIGITAL MARKETING · NONPROFITS Digital Marketing for NGOs in India: Donors, Volunteers and Visibility on a Small Budget Most Indian NGOs…
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