Ads that turn spend into profit, not just clicks
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We will review your account structure, tracking and wasted spend — then show you where the profit is hiding. No obligation.
Running ads is easy. Running them profitably is not.
Anyone can push a budget into Google or Meta and watch impressions climb. The hard part — the part that decides whether paid media builds your business or quietly drains it — is structure, tracking and ruthless honesty about what is working. Here is the uncomfortable truth: the platforms are not optimising for your margin. They optimise for spend. Their algorithms will happily spend every rupee you give them, whether or not those rupees come back with friends.
At Digital Hangover we build campaigns the other way round — from your unit economics outwards. Before we touch a bid, we know what a customer is worth to you, what you can afford to pay to acquire one, and where your money is currently leaking. We have managed ₹10 Cr+ in ad spend across 15+ industries and 150+ brands, acquiring 5M+ users, and we are a Google Partner and Meta Partner — which means direct platform support, early beta access and accountability, not badges for decoration.
PPC delivers the most measurable ROI of any marketing channel — but only when the account structure and conversion tracking are right. Get those two things wrong and you are optimising a broken system faster. Get them right and every decision compounds.
What's included
Nine capabilities, one goal: profitable, measurable growth. We plug in the channels your buyers actually use — and switch off the ones they do not.
01Google Search Ads
Capture high-intent demand from people already searching for what you sell. Tight keyword structure, negative lists and query mining to cut waste.
High buyer intent02Meta Ads
Facebook and Instagram campaigns that create demand — creative-led, audience-tested and optimised for purchases, not vanity engagement.
Demand generation03Google Performance Max
Full-inventory campaigns across Search, Shopping, YouTube and Display — steered with the right signals and asset feeds, not left on autopilot.
Cross-inventory reach04LinkedIn Ads
Precision B2B targeting by title, industry and company size. Built for pipeline and qualified leads where deal values justify the CPC.
B2B pipeline05YouTube & Video
Skippable, in-feed and Shorts placements that build awareness and retarget warm audiences with story-first creative that earns attention.
Awareness at scale06Display & Demand Gen
Visual and Demand Gen campaigns to reach and re-engage audiences across Google's network with controlled placements and brand safety.
Reach & re-engage07Google Shopping & Feed
Merchant Center and feed optimisation that turns product data into your best-performing ad — the engine behind strong D2C returns.
4–8× ROAS range08Retargeting & Remarketing
Recover the 95%+ who leave without buying. Segmented audiences and message sequencing that bring them back at the right moment.
Recover lost intent09PPC Audit & Consultancy
An honest teardown of your account, tracking and spend — with a prioritised action plan whether you hire us or not.
No-obligation reviewGoogle or Meta? Where your money should go
The right split is not a matter of taste — it is a matter of demand. Google harvests intent that already exists; Meta manufactures intent that does not yet. Most growing brands need both working together, and the balance shifts as you scale. Here is how the two platforms actually differ.
| Dimension | Google Ads | Meta Ads |
|---|---|---|
| Demand | Captures existing demand | Creates new demand |
| Best for | Ready-to-buy searches, high-ticket, local intent | Discovery, D2C products, visual storytelling |
| Buyer intent | High — user is actively searching | Lower — user is interrupted, not searching |
| Typical use | Harvest bottom-funnel conversions | Build awareness and fill the funnel |
Numbers only mean something against your own economics — but ranges help you sanity-check what "good" looks like before you start. These are directional category benchmarks from campaigns we have run, not promises.
How we turn a leaky account into a profit engine
Our restructure-and-optimise process is the same whether we inherit a messy account or build from zero.
- Audit & tracking fix We start with a full teardown and repair conversion tracking first — because every downstream decision depends on clean, trustworthy data.
- Restructure account We rebuild campaigns around themes, intent and margin so budget and bidding signals point at profit, not noise.
- Creative testing We launch 8–12 creatives per set — angles, hooks and formats — because in modern auctions the creative is the targeting.
- Find winners in ~72h We read early signals fast, kill losers and identify winning ads within roughly three days of a test going live.
- Scale profitably We scale winners in controlled steps, protecting ROAS and unit economics instead of chasing volume off a cliff.
- Report weekly You get a clear weekly report tied to revenue and cost per outcome — no jargon, no hiding behind vanity metrics.
"Digital Hangover was crucial to our growth, helping us strategise and achieve significant increases in web traffic. "
Trusted by Dr Batra's, Jaro, DBS Bank and Yokohama. See more in our case studies.
Why brands choose Digital Hangover
ROAS-First
We optimise for return, not reach. Every campaign is judged against your margins and cost to acquire — the metrics that actually pay salaries.
Cross-Platform
Google, Meta, LinkedIn and YouTube run as one system, so budget moves to wherever your buyers convert — not wherever a single channel is comfortable.
Creative Testing
8–12 creatives per set, tested systematically. In today's auctions the creative is the lever, and we pull it relentlessly to find winners.
Transparent Reporting
Weekly reports tied to revenue and cost per outcome. You own the accounts and the data. No smoke, no vanity metrics, no lock-in.
Industries we run paid media for
We benchmark against each sector's real economics — and pair paid with organic social where it lifts return.
Performance marketing FAQs
What is performance marketing?
Performance marketing is paid advertising where you pay for measurable outcomes — leads, sales or installs — rather than impressions. Every rupee is tracked to a result across Google, Meta, LinkedIn and YouTube, so budgets flow to what returns profit and away from what does not. It is accountable, testable growth.
How much does performance marketing cost in India?
It depends on channel, competition and goals. Most brands start at a few lakh per month in ad spend, with agency management typically charged as a monthly retainer or a percentage of spend. What matters is not the fee but the return on total investment. We size the budget to your unit economics, not a fixed package. See our cost guide.
Should I use Google Ads or Meta Ads?
Google captures existing demand — people already searching for what you sell, so intent is high. Meta creates demand — it puts your product in front of the right audience before they search. Most brands need both: Google to harvest, Meta to build. We split budget based on where your buyers actually convert. More in Google Ads vs Meta Ads.
What ROAS or cost per lead should I expect?
As directional ranges: D2C brands often see 3–6× ROAS on Meta and 4–8× on Google Shopping, B2B lead costs run ₹500–5,000, and healthcare ₹200–800 per lead. These are category benchmarks, not guarantees. We set your real target against your margins, price point and lifetime value — never a borrowed number.
How quickly will I see results from paid ads?
Traffic and early data arrive within days of launch. We usually identify winning creatives within about 72 hours of a test set going live. Stable, scalable performance typically takes two to six weeks as tracking, learning phases and creative iterations mature. Anyone promising instant profitable scale is guessing, not planning.
Why not just boost posts myself?
Boosting optimises for engagement, not sales, and gives you almost no control over targeting, placements or bidding. A structured campaign in Ads Manager lets you optimise for purchases, test creatives properly and read clean data. Boosting spends budget; performance marketing invests it. That structural gap decides whether ads make money.
Ready to make your ad spend accountable?
Marketing that sells, not just yells. Send us your current spend and we will show you where the profit is hiding — free, no obligation.
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