Meesho ads: break-even maths before you bid
Home › Blog › Meesho ads PERFORMANCE MARKETING · MARKETPLACE ADS Meesho ads: the break-even maths before you bid Zero commission sounds like more room for advertising. On…
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Customer advocacy: which ask to make, and when
Home › Blog › Customer advocacy SOCIAL MEDIA · RETENTION Customer advocacy: which ask to make, and when Happy customers are not advocates. Here is the ladder of…
Read more →BigBasket Ads: What You Can Buy and How to Judge It
Home › Blog › BigBasket ads PERFORMANCE MARKETING · PLATFORM GUIDE BigBasket ads: what you can buy and how to judge it Groceries are repeat purchases bought in…
Read more →Brand tracking: metrics, sample size and proxies
Home › Blog › Brand tracking MARKETING · MEASUREMENT Brand tracking: the metrics, the sample size and the free proxies Most brand trackers are too small to read.…
Read more →CRM Software India: A Selection Method, Not a List
Home › Blog › CRM software India MARTECH · SOFTWARE SELECTION CRM software in India: how to choose, and what to ask A selection method instead of a…
Read more →Dark Store Explained: Why the Network Decides Reach
Home › Blog › Dark store E-COMMERCE · QUICK COMMERCE Dark stores explained: why the network decides your reach The shop you never walk into sets the ceiling…
Read more →Zomato Ads for Restaurants: What You Buy and the Maths
Home › Blog › Zomato ads PERFORMANCE MARKETING · MARKETPLACE ADS Zomato ads for restaurants: what you buy and the honest maths What is actually on sale, who…
Read more →Myntra Ads for Brands: Buy and Measure It Right
Home › Blog › Myntra Ads PERFORMANCE MARKETING · MARKETPLACE ADVERTISING Myntra Ads: what a fashion brand buys and what to measure Written for brands advertising on Myntra,…
Read more →Contribution Margin: CM1, CM2, CM3 to Break-Even ROAS
Home › Blog › Contribution margin PERFORMANCE MARKETING · UNIT ECONOMICS Contribution margin: the number behind your break-even ROAS The formula, the CM1–CM2–CM3 ladder, and the arithmetic that…
Read more →Quick Commerce in India: What It Means for Your Brand
Home › Blog › Quick Commerce ECOMMERCE · CATEGORY EXPLAINER Quick Commerce in India: What It Means for Your Brand A ten-minute promise is a shelf-space promise. How…
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